OUR CONVERSION MARKETING APPROACH:

310-300-2883

ˈ/alkəmē/ˈ/lēds/ [noun]

the medieval forerunner of chemistry, based on the supposed transformation of matter.

 a seemingly magical process of transformationcreation, or combination.

MONTH 1:  ONBOARDING, SITE REVIEW, STRATEGY DEVELOPMENT

 

 

AlchemyLeads.com SEO Project Timeline & Workflows << Download our Standard Operating Procedure here.

 

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ADMIN | Client Onboarding Meeting/Call

  • Add SoS client folder on the R drive
  • Client Review
  • Kick off call
  • Add KOC notes to client folder
  • Audit missing data – obtain missing data
  • Add all client data to Client Master
  • Create Client Strategy doc

Access & Account Setup

  • Obtain Access to reporting software | Add client to reporting software (GA, Moz, ADW, SEM, GSC, GMB, BWMT)
  • KPI (Key Performance Indicators) Creation , business goals and bench-marking in Analytics & Adwords
  • Preferred domains
  • Sitemaps
  • Connect ecommerce / search console
  • Add logins / credentials to ADMIN Doc

Digital Search Marketplace Research

  • Keyword Research (SEO &or PPC)
  • Competitor Analysis (SEO &or PPC)
  • Marketplace / Vertical Research
  • Analyze Client’s current backlink portfolio
  • Analyze Client’s internal link structure
  • Analyze Local citation / directory links for local clients
  • Identify products / services for promotion
  • Content review and analysis
  • Technical SEO Analysis

Strategy

  • Authority Strategy Development
  • Content strategy (Onsite & Offsite)
  • Content Optimization and Split-Testing
  • Onsite SEO strategy
  • Offsite SEO
  • Social Strategy (if applicable)
  • Local SEO Strategy (if applicable)
  • PPC Strategy  (if applicable)

 

MONTH 2 TECHNICAL SEO OPTIMIZATION

Onsite SEO

  • UX (User-Experience) Consultations
  • Assessing Site structure, layout and navigation
  • Identify bottle-necks within the customer’s perspective in mind
  • Identify effectiveness of current sales funnels onsite
  • Implementing Improvements to Site Sales Funnel and Historical Online Sales Performance

Landing Page Optimization

  • Semantics
  • Keyword placement
  • Density
  • Link placement
  • Duplicate content
  • Conversion Rate Optimization

Technical SEO                                                      

  • Meta
  • Schema
  • Navigation
  • Breadcrumbs
  • Create Sitemaps (XML & HTML)
    • Google
    • Bing
    • Yahoo
  • Crawl errors
    • Redirect, 410 or blck in robots.txt.
  • Anchor text
  • Site speed
  • Mobile compatibility
  • Duplicate content
  • Canonicalization
  • Internal links
  • Follow / no-follow links

AlchemyLeads Increase eCommerce Revenue from SEO

 

MONTH 3 ONSITE CONTENT OPTIMIZATION

  • Content strategy (Onsite & Offsite)
  • Content Optimization and Split-Testing

CONTENT EXAMPLES:

  1. Blog Content
  2. Whitepapers, E-books, Guides, and Educational Resources
  3. Viral Content
  4. Landing and Sales Pages
  5. Product Copy
  6. Visual Content (e.g. Infographics, Photos, and Memes)
  7. Video Content (e.g. Explainer Videos, How-Tos, and Vlogs)
  8. Webinars and Slide-shares
  9. Podcasts
  10. Press and Media Releases
  11. Text and Display Ads

 

MONTH 4 OFFSITE SEO OPTIMIZATION

  • Offsite SEO
  • Link Acquisition
  • Social Strategy Development
  • PR \ Digital Media Relations
  • Blogging (IF NOT RISKY)
  • Content Syndication
  • Citations
  • authorship

 

LOCAL SEO & SOCIAL MEDIA MANAGEMENT / BRANDING

  • Setup Social Profiles
  • Social Images
  • Populate profile with graphics and business information
  • Submit social posts for approval to client
  • Re-work / enhance social posts, if needed
  • Begin posting on client’s social networks
  • Social PPC Campaign
  • Identify the offer of event they want to promote
  • Identify the target demographic
  • Create pictures and ad copy for campaign
  • Choose landing page
  • Launch campaign

 

 

GOOGLE ADS PROFESSIONAL PAID MANAGEMENT OF UP TO $25,000 MONTHLY SPEND:

  • Compose campaigns which include KW and Ad copy
  • Request feedback from client on campaigns and landing pages
  • AlchemyLeads is proud to let you know that we manage over 10 figures monthly in Google Ads spend accross our PPC Clients.

 

PPC MANAGEMENT SERVICES IN LOS ANGELES ALCHEMYLEADS

 

CLIENT SEM CAMPAIGN CUMULATIVE MONTHLY REPORTING:

  • Compile Report both in PDFs, Excel Spreadsheets, and Stats pulled directly from multiple Analytics software
  • Included in each monthly client report is a cumulative summary of results put in content using verbiage to explain the performance data.
  • We Typically Send All Clients Monthly Reports within the first 10 Business Days of a new Month.

 

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ONGOING OPTIMIZATION (CONTINUOUSLY MONTH OVER MONTH)

  • On-page SEO upkeep
  • Content Optimization upkeep
  • Offsite SEO  upkeep
  • App Optimization
  • Social Management and Profile Optimization
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