HNWI Citizenship Case Study

(Client is XXX so can’t reveal the name publically due to an NDA, but can allude to the niche)

Middle Eastern firm which helps HNW and UHW clients obtain citizenship in specific countries. Very niche and high end service, and target audience was Middle East (countries such as UAE, Iraq, Jordan, etc.) – so we had to be very specific with who we reached out to and it required a very professional approach to outreach.

We performed a campaign which lasted 3 months in total – which was interrupted at a couple of points by a period of the site being moved from ASPX to WordPress and some minor on-page and technical SEO work being done – this delayed the effect of our links.

However, once everything was moved over, we quickly saw the results of that link equity take effect, as you can see from the traffic and ranking skyrocketing here.

From almost no search presence (and did not rank for anything better than 2nd page), so over 734 visitors (and growing)

Current rankings at time of writing

Which includes various English and Arabic search terms relavant to region.

Traffic breakdown by country shows it is very much in line with the firms marketing aims.

country

Their top industry term in the UAE, has 1,600 search volume. While not a huge amount of traffic, we knew, this was the key to unlocking very high intent traffic – and dominating this term could mean multiple 7 to 8 figure amounts of revenue on a consistent basis.

Progress for this term up until time of writing (July 2020), this trend should continue

graph

For context, one client to this firm brings in a minimum of $100,000+ – and if an entire family is using the service, the cost go up.