Search Engine Optimization Fundamentals
Search Engine Optimization (SEO) is powerful enough to make or break your business. The power of data science and proper attribution using your Google Analytics becomes the arena for battling your competition with ever-changing SERP updates.
The mobile-first indexing algorithms, machine learning, natural language processing, and artificial intelligence have improved Google’s algorithm dramatically, making the process to rank your website organically, more complex and time-consuming. But the rewards of being ranked highly for your businesses’ core products and services are well worth their investment.
One of the most important aspects of any good SEO company is based on keyword and competitor research, and content planning and distribution.
Despite all the hard work and planning, there are a few things that are often overlooked by webmasters. The general SEO guidelines below can generate a boost over time to your sales originating from organic traffic.