Kobe Bryant, the Mamba Mentality, and the Impact on Business & Marketing Psychology

The loss of Kobe Bryant sent ripples of sorrow around the world. Not only did sports fans lose one of the most talented players, but they also lost an idol. Kobe Bryant is more than an idol for sports fans, his achievement, talent, competitiveness, and the Mamba Mentality also makes him an idol to the business community. Although he might …