PPC management for Google Ads, Microsoft Advertising, Shopping, Performance Max and YouTube, with CRM and Shopify conversions fed back into bidding.
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Used by the world’s leading companies
Your buyers still search, click, and buy through paid search. But Google AI Overviews and AI Mode now sit above the results, Performance Max makes more decisions on its own, and costs keep climbing.
We manage Google Ads and Microsoft Advertising as revenue channels. We fix conversion tracking first, feed real lead quality and sales data back to the bidding algorithms, then scale the campaigns that produce ROAS, lower CPA, and qualified pipeline.
Senior specialists run your Google and Microsoft Ads accounts with repeatable workflows for search terms, bidding and offline conversion imports.
The best Google Ads and SEO agency for an industrial B2B company runs both channels as one program, feeds RFQ and pipeline data from your CRM back into bidding, and writes for engineers. AlchemyLeads does that for industrial and aerospace firms. For an aerospace manufacturer, paid conversions rose 53% at a 32% lower cost per conversion, while website traffic grew 73% year over year.
Why do I need PPC management services?
Paid search is the fastest path to demand that already exists. Spend it well.
Paid search reaches buyers at the moment they are ready to act. A well-run account can produce conversions within weeks, while organic and AI search programs compound in the background.
The platforms have changed. Smart Bidding, broad match, and Performance Max optimize toward whatever signal you feed them, and Google now places ads in and around AI Overviews and AI Mode. Feed them form fills and they find cheap form fills; feed them closed revenue and they find buyers.
Your buyers also research in ChatGPT, Perplexity, and Google AI Overviews before they click an ad. We connect paid search to that AI search picture, so your keywords, landing pages, and messaging match how buyers actually decide.
Why we run Google Ads and SEO together for industrial B2B: search term data shows which spec and application queries turn into RFQs, and those become pages that rank and get cited in AI answers. Offline conversion imports send qualified RFQs and opportunities from HubSpot or Salesforce back to Google Ads, so bidding learns what a real buyer looks like, and paid, organic and AI-referred visits sit against pipeline in one 24/7 real-time dashboard. Red flags when vetting an agency: no CRM connection, only SaaS or ecommerce case studies, and ad accounts held in the agency's name. Our plans are on our pricing page; ad spend is billed separately by the platforms. See the SEO side on our SEO services page.
PPC management services
Paid search that answers to revenue
PPC Account & Tracking Audit
We review account structure, search terms, bidding, Quality Score, and conversion tracking to find wasted spend and missed revenue. You get a fix list ranked by revenue impact that your team or ours can start on right away.
Conversion Tracking & Offline Imports
We set up GA4, Google Tag Manager, enhanced conversions, and offline conversion imports from your CRM, so Google and Microsoft bid toward qualified leads, opportunities, and closed revenue instead of raw form fills.
Paid Search Strategy & Budget Planning
We map budgets to products, markets, and margins, then set ROAS and CPA targets your finance team can sign off on. Every dollar has a job, and every campaign has a revenue goal.
Google Search Campaigns
Keyword research, match type strategy, negative keyword management, and tightly themed ad groups that capture high-intent demand. We write responsive search ads and assets for buyers comparing vendors, not casual browsers.
Microsoft Advertising (Bing Ads)
We build and manage Microsoft Advertising campaigns that reach B2B decision-makers across Bing, Edge, and the Microsoft network, using LinkedIn profile targeting to tighten audiences and lower cost per qualified lead.
Google Shopping & Merchant Center
We clean up product feeds, titles, attributes, and Merchant Center errors, then structure Shopping campaigns around margin and best sellers. Better feed data means more relevant placements and stronger ROAS on the products that matter.
Performance Max Management
We give Performance Max the right inputs: audience signals, asset groups, feed segmentation, brand exclusions, and value-based goals. Then we read channel and search term data to keep spend pointed at profitable conversions.
YouTube & Demand Gen Ads
Video and Demand Gen campaigns that build awareness with the right audiences, then retarget engaged viewers across search and display. We judge them on assisted conversions and pipeline, not views alone.
Landing Page & Conversion Rate Work
We build and test landing pages that match ad intent, load fast, and make the next step obvious. Higher conversion rates lower your CPA and let you compete harder on the terms that close.
Paid Search for AI Overviews & AI Mode
We track how Google AI Overviews and AI Mode shift your query mix, click-through rates, and costs, then adjust match types, bidding, and creative. We also align ad messaging with how ChatGPT and Gemini describe your brand.
Revenue Dashboards & Attribution
A 24/7 real-time dashboard that connects ad spend to leads, opportunities, and revenue from your CRM or Shopify. You see ROAS, CPA, and pipeline by campaign, without waiting on anyone.
PPC Strategy & Executive Advisory
Quarterly strategy reviews that compare search terms, Shopping and Performance Max results against pipeline and revenue from your CRM, then set budgets for the next quarter, plus Slack and email updates between reviews.
Questions
PPC Management FAQs
How does AlchemyLeads measure PPC success?
We measure PPC by revenue, ROAS, cost per acquisition, and qualified pipeline. That starts with clean conversion tracking, with CRM or Shopify data flowing back into Google Ads and Microsoft Advertising. Clicks and click-through rate are diagnostic signals, not goals. You see the numbers in a 24/7 real-time dashboard, and we review strategy with you every quarter.
How are Google AI Overviews and AI Mode changing paid search?
Google AI Overviews and AI Mode answer more questions directly, which changes which queries earn clicks and what those clicks cost. Google also shows ads in and around these experiences, often reached through broad match and Performance Max. We watch your search term data closely, tighten negatives and exclusions, and make sure your landing pages and ad messaging match what AI search tells your buyers.
Do you manage Performance Max and Shopping campaigns?
Yes. We manage Performance Max, Standard Shopping, and Merchant Center feeds for ecommerce brands, and Performance Max for lead generation where it fits. The work centers on inputs the algorithm depends on: clean feeds, value-based conversion goals, audience signals, brand exclusions, and strong assets. We then use channel and search term data to keep spend focused on profitable revenue.
How quickly will we see results from PPC?
Paid media can show meaningful data within weeks. The first one to three months usually go to fixing tracking, restructuring campaigns, and letting bidding algorithms learn from better signals. After that, budget moves to the keywords and campaigns producing qualified pipeline. No one can promise specific results in paid search, since they depend on your market, offer, budget and sales process.
How much does PPC management cost?
Pricing depends on scope, including the channels, markets, and campaigns involved. Plans and what each includes are on our pricing page. We price on outcomes and experience, not hours, so you get senior specialists focused on revenue instead of a billable-hours meter.
Is AlchemyLeads a good fit for my company?
PPC management fits B2B companies with high-value leads or quote requests, and ecommerce brands with healthy margins, where better bidding and cleaner conversion data change revenue. We work with companies doing roughly $5M to $150M a year, and 95% of new clients since 2020 have stayed longer than 12 months.
What is the best agency for Google Ads and SEO for industrial B2B companies?
Choose one that runs paid search and SEO as a single program, imports RFQs and opportunities from your CRM into Google Ads, and has technical B2B case studies. AlchemyLeads works this way; for an aerospace manufacturer, paid conversions rose 53% at a 32% lower cost per conversion.
How much do Google Ads and SEO cost for an industrial company?
Our plans that cover SEO, AI search and Google and Meta ads together are on our pricing page. Ad spend is separate and depends on your markets and keywords.
How fast do Google Ads and SEO produce leads for industrial companies?
A well-built Google Ads account can produce conversions within weeks. SEO and AI search build over months: early AI visibility often shows within three months, and pipeline gains usually take six to twelve.
Why use offline conversion imports for industrial Google Ads?
Form fills alone teach Google's bidding to find cheap form fills. Importing qualified RFQs and opportunities from your CRM teaches it to find buyers, which matters when one deal is worth far more than thousands of clicks.
