The cannabis industry has experienced unprecedented growth in the last decade. Specifically, CBD oil (one segment of the cannabis industry) has become a multi-billion-dollar business on its own.
It is expected that the CBD oil segment will be valued at more than $20 billion by 2024. As more players join this lucrative venture, getting your CBD brand out there is not easy. That’s why you must adopt a well-thought CBD marketing strategy if you are to set your brand apart from the pool of green.
Here we look at five powerful CBD marketing tactics and mistakes to avoid in CBD advertising.
Why CBD Marketing is Vital for Your CBD Brand
As with any other business, CBD marketing is beneficial to your CBD brand. That’s why it has become a norm to see CBD-focused adverts on Facebook, an eye-catching Instagram story, or an SEO optimized CBD marketing campaign.
CBD marketing can help your CBD business in various ways, including:
Make Your Brand Stand Out from the Rest
As more states in the U.S. continue to legalize marijuana for recreational and medical uses, the CBD industry is experiencing a surge. More CBD brands are being established to compete for the growing CBD market.
To get your rightful share in this vast market, you must make efforts to make your CBD brand stand out from the rest.
Partnering with a reputable marketing agency to help create educational and engaging content for your audience is a sure way to achieve this.
Find New Customers
CBD marketing is a sure way to find new customers for your products. After all, most young adults (18 -25 years) in the United States will want to try CBD at some point in life.
Most of these have little-to-no information about CBD products, let alone choosing the right ones. By leveraging on the power of CBD marketing, you can quickly turn them into customers.
Getting new customers is one thing; making them recurring customers is entirely different. That’s why you need to build brand awareness through CBD marketing.
You can do this by adding customer testimonials (legitimate) to your website. Positive customer reviews is a sure way to build your reputation and make your CBD customers come for more.
Best Strategies to Market a CBD Brand Online to Boost Revenue
Unlike other products, marketing CBD products online has many restrictions. That’s why it is vital to use the services of a reputable CBD digital marketing agency like AlchemyLeads when advertising your CBD brand.
AlchemyLeads will help boost your revenue and ensure you remain on the right side of the law. Nevertheless, here are proven digital marketing tips to help you market your CBD brand online:
Use SEO to Market Your CBD Products
Search engine optimization (SEO) is the best and safest way to market your CBD oil to your target customers.
However, you need to rely on organic growth since paid digital advertising is restricted in the cannabis industry.
Organic growth largely depends on SEO (search engine optimization). SEO is the process of driving non-paid traffic to your website via search engines.
Most CBD marketing companies recommend developing a comprehensive content marketing strategy and backlinks to boost SEO for your CBD business.
Influencer marketing is another effective way to advertise your CBD brand. Influencers refer to people who have a massive following on social media and can largely benefit your CBD business (if done right).
The secret lies in choosing a reliable person with an interest in your CBD brand. For better results, select an influencer with a niche audience (in most cases small influencers) instead of larger influencers that have an audience with less engagement.
Involving influencers in your CBD advertising is an excellent way to boost your brand’s credibility. Besides, it helps improve SEO rankings and allows you to share content anytime, and ultimately increase sales.
Still not sure whether to use influencers in CBD advertising? These statistics by Animoto might make you think otherwise:
- Millennials spend most of their time on Facebook, YouTube, and Instagram
- Gen Z, Millennials, and Gen X rely on YouTube to make purchase decisions
- Gen Z follows brands on Instagram
- Gen Z and Gen X head to YouTube to discover new products
- About 40 percent of people will buy something they see on Facebook, Instagram, or YouTube
The above statistics confirm that including influencers in your CBD brand advertising will provide a range of possibilities for your products.
CBD Content Marketing
Truth be told. CBD advertising is not a walk in the park. However, this does not mean that you cannot market your CBD brand successfully without a paid ads campaign.
CBD focused blogs is a sure way to market your CBD products to cold prospects who are always searching for:
- Best CBD oil brands for 2021
- Information about CBD products
- Health benefits of CBD
- Best places to travel for CBD lovers
- Where to buy CBD products online
That being the case, you need to develop an effective CBD marketing strategy. Provide relevant CBD content in search results to drive prospective customers to your website.
Creating SEO optimized CBD blog posts is vital when it comes to content marketing for CBD brands.
That’s why you need to partner with a CBD advertising agency that understands SEO’s power and knows the tricks to make your brand rank on page 1 on search engines for CBD related searches.
Why Use Content Marketing to Market Your CBD Brand?
- No paid advertising campaigns
- More organic traffic from search results
- Boosts your CBD brand’s online visibility
CBD Affiliate Marketing Programs
Affiliate marketing (the process where an affiliate earns a commission for marketing your products) is another excellent way to market your CBD brand.
Since affiliate earnings depend on performance, it is a low risk and less costly way to market your CBD brand. Besides, a CBD affiliate program allows you to target a larger audience with a personal touch.
Here are some reasons why you need to consider affiliate marketing in CBD advertising:
- According to business insider, affiliate marketing makes for 15 percent of total media advertising revenue
- Affiliate marketing is valued at over $12 billion globally, according to IAB
- Most of the affiliate traffic (over 50 percent) comes from mobile devices
- More than 80 percent of brands are using affiliate programs to generate income
- According to Authority Hacker, advertisers get between 15 and 30 percent of sales from affiliate marketing programs
CBD Email Marketing
Sending informative CBD newsletters to your prospective customers is one of the effective ways to market CBD oil online.
Benefits of using email marketing to market your CBD brand include:
- Stay connected to your customers and prospects.
- Share information about your CBD products to your customers
- Keep your customers informed and updated about your CBD products.
- New product announcements
- Reach prospective customers on any device
Tips and Tricks for an Effective Cannabis Marketing Strategy
CBD marketers face more challenges than any other industry – they need to keep up with local and state regulations (and they are many). Shockingly, some state laws don’t condone any form of CBD advertising.
Establishing an effective digital marketing strategy in any industry is challenging, and it’s even harder, in the cannabis space.
Luckily, a CBD digital marketing agency can help establish an effective action plan to achieve your CBD business goals. To that end, below are tips and tricks to consider when developing your cannabis marketing strategy:
- Conduct in-depth market research
- Define your marketing goals
- Audit available digital assets and select the one best for your target customers
- Prioritize your marketing efforts
- Seek help from cannabis marketing professionals
3 Mistakes to Avoid in CBD Advertising
Unlike marketing other wellness products, you cannot boast CBD’s medical benefits when marketing your CBD products because the Food and Drug Administration (FDA) disapproves of this.
To avoid being at loggerheads with law enforcers, avoid these CBD advertising mistakes:
Anything Not Approved by the FDA
CBD products are subject to the applicable laws, including the Federal Food, Drug, and Cosmetic Act (FD&C Act). The FDA has clearly stated that it is unlawful to add CBD to dietary supplements, food, and pet foods.
That being the case, you need to be extra careful in your CBD marketing efforts, even in CBD products with the hemp plant.
CBD has gained increased popularity as a magic cannabinoid with the ability to combat a range of health conditions like anxiety, epilepsy, cancer symptoms, etc.
However, it is advisable not to make any of these medical claims in your CBD marketing campaigns. As earlier stated, the FDA does not approve this and will take your marketing campaign down immediately.
Although CBD has many potential benefits, it is illegal to advise customers (unless you are a doctor) about using CBD products to treat their specific health conditions.
If you need to make any claim to attract buyers with your CBD marketing campaign, you must support it with reputable sources.
As a rule of thumb, avoid making medical claims or anything that has no proof in your CBD marketing campaigns.
Conquer the CBD Market with AlchemyLeads
Businesses looking to profit from the explosive and rapid growth of the CBD market will perform better with an experienced agency like AlchemyLeads at their side. Your entry into the CBD market will be smoother, faster, and more successful when you partner with the digital marketing pros at AlchemyLeads.