Programmatic advertising across display, video, connected TV, audio, and native, powered by first-party data and account-based targeting. Measured in pipeline, revenue, ROAS, and cost per acquisition.
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Used by the world’s leading companies
Programmatic can reach your exact buyers across the open web, apps, and streaming TV. Too often it delivers cheap impressions, low-quality sites, and numbers no one can tie to revenue.
We plan and run programmatic campaigns through established demand-side platforms, with first-party data, account-based targeting, and strict brand safety controls. Every campaign is measured against qualified pipeline, revenue, and ROAS, not impressions.
Strategic partners, not a ticket queue. Senior specialists, proven workflows, and pricing based on outcomes, not hours.
Why do I need programmatic advertising?
Reach the right accounts everywhere they read, watch, and listen.
Search and social cover a lot of the buyer journey, but buyers also spend time on industry publications, streaming TV, podcasts, and apps. Programmatic puts your brand in those places, targeted by account, audience, and context.
Without discipline, programmatic budgets leak into low-quality inventory and bot traffic. Curated deals, inclusion lists, supply path optimization, and verification tools keep spend on real people in environments your buyers trust.
As buyers research in ChatGPT, Perplexity, and Google AI Overviews, brand recognition carries more weight. Programmatic builds the familiarity that helps buyers trust your name when AI search puts it on the shortlist.
Programmatic advertising services
Programmatic reach that answers to pipeline
Programmatic Audit & Inventory Review
We review your DSP setup, placements, targeting, viewability, fraud exposure, and attribution to find wasted spend. You see where budget actually ran and get a prioritized plan to redirect it toward revenue.
Programmatic Strategy & Media Planning
A plan covering channels, audiences, budgets, frequency, and the role programmatic plays next to search and social. Targets are set in pipeline, revenue, and ROAS, not impressions or clicks.
DSP Setup & Campaign Management
We build and manage campaigns in established demand-side platforms such as The Trade Desk, Google Display & Video 360, and Amazon DSP, with bidding, pacing, and frequency tuned to your revenue goals.
Account-Based Programmatic (ABM)
We target named accounts and buying committees using your target account lists, firmographic data, and intent signals. Your brand stays in front of the companies your sales team is working, across the sites they read.
First-Party Data & Audience Building
We activate CRM lists, site visitors, and customer segments through privacy-safe data connections. Your own data drives smarter prospecting, retargeting, and exclusions as third-party signals keep weakening.
Connected TV & Online Video
Streaming TV and online video campaigns with household and audience targeting. CTV builds brand recognition at scale and is measured by site visits, conversions, and revenue, not completed views alone.
Display & Native Advertising
Display and native ads on industry publications and trusted sites, using contextual and audience targeting. We use them for prospecting and retargeting that moves buyers from first touch to conversion.
Programmatic Audio & Digital Out-of-Home
Streaming audio, podcast, and digital out-of-home placements for brands that need reach beyond screens and feeds, targeted by location, audience, and time of day, then tied back to site visits and conversions.
Brand Safety & Fraud Prevention
Inclusion lists, curated private marketplace deals, supply path optimization, and verification tools keep ads off made-for-advertising sites and away from bots. Your budget reaches real buyers in environments you trust.
Creative for Display, Video & CTV
We plan and adapt creative across sizes, formats, and screens, then test messages and offers. Consistent, specific creative builds recognition and gives buyers a clear reason to act.
Revenue Measurement & Attribution
A 24/7 real-time dashboard connecting programmatic spend to site visits, conversions, pipeline, and revenue, with incrementality and holdout tests where budgets allow. You see what programmatic adds, not just what it touches.
Programmatic Strategy & Advisory
Quarterly strategy reviews with senior strategists who connect programmatic to your revenue goals, sales team, and other channels, plus Slack and email updates in between. Strategic partners, not a ticket queue.
Questions
Programmatic Advertising FAQs
What is programmatic advertising?
Programmatic advertising is the automated buying of ad placements across websites, apps, streaming TV, audio, and digital out-of-home screens through demand-side platforms. Instead of buying from one publisher at a time, we bid on individual impressions that match your target accounts, audiences, and contexts. Done well, it puts your brand in front of the right buyers at a controlled cost, measured against pipeline and revenue.
Is programmatic advertising effective for B2B companies?
Yes, when it is built around accounts rather than broad audiences. For B2B, industrial, and technical brands, we use target account lists, firmographic data, and intent signals to reach buying committees on the publications and sites they already read. Programmatic then works alongside search, LinkedIn, and sales outreach, and we judge it by its effect on qualified pipeline.
How do you keep programmatic ads brand safe?
We start with inclusion lists and curated private marketplace deals rather than buying the open exchange blindly. Supply path optimization cuts out low-value resellers, and third-party verification blocks fraud, bots, and unsuitable content. We review placement data regularly and remove sites that don’t perform. Your budget stays on real people in environments that reflect well on your brand.
How do you measure programmatic advertising?
We measure programmatic by conversions, pipeline, revenue, ROAS, and cost per acquisition, not impressions or clicks. Site visit and conversion tracking, CRM data, and incrementality or holdout tests show what programmatic actually adds. Results live in a 24/7 real-time dashboard alongside your other channels, and we review strategy with you every quarter.
How much does programmatic advertising cost?
Pricing depends on scope, including the channels, markets, and data sources involved. AlchemyLeads plans run from $6,850 to $10,888 a month, and multi-brand engagements start at $15,000 a month. We price on outcomes and experience, not hours, so the focus stays on revenue.
How long until programmatic advertising shows results?
Paid media can show data within weeks. The first one to three months usually go to setup, audience and inventory testing, and pruning placements that don’t perform. Programmatic often works over longer B2B cycles, so its full effect on pipeline can take longer to show. We don’t promise specific results, since performance depends on your market, data, and budget.
Is AlchemyLeads a good fit for my company?
AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.
