Make them impossible to miss
An established aerospace manufacturer with decades of engineering expertise, and a long-standing AlchemyLeads client. Their customers are high-value B2B buyers across multiple industries, with an average lifetime value in the high six to seven figures. In this business, one new relationship changes the year.
Their engineers could answer every question one of those buyers might ask. The website couldn’t. The mission: turn that deep in-house knowledge into a searchable knowledge base, win visibility in the AI answers buyers now rely on, and send more qualified inquiries to the sales team.
Growth everywhere buyers look
73% more website traffic
Sessions jumped from 18,332 to 31,733 year over year. Engaged sessions climbed 29%. And direct traffic, buyers coming straight to the site by name, grew 186%.
January 1–September 12, 2026 vs. the same period in 2025. Source: GA4.
74,808 Google AI impressions
In three months, the company’s content appeared nearly 75,000 times in Google’s generative AI results. A single educational article earned 36,775 impressions on its own, with product pages showing up right alongside it.
June 13–September 12, 2026. Source: Google Search Console.
53% more paid conversions, at 32% lower cost
Google Ads conversions grew 53% year over year while cost per conversion dropped by nearly a third. Every dollar worked harder.
March–August 2026 vs. the same period in 2025. Source: Google Ads reporting.
More buyers raising their hand
Contact-form requests up 13%. Quote requests up 8%. Growth that shows up where it matters most: in the sales pipeline.
January 1–September 12, 2026 vs. the same period in 2025. Source: GA4.
Optimize → Create → Distribute
The company’s engineers had the answers buyers were searching for. Those answers just weren’t on the website, so buyers couldn’t find them, and neither could AI. We changed that with our three-part system:
Optimize
We strengthened the site’s technical foundation so search engines and AI platforms could discover and understand every page.
Create
We built 76 strategic content assets answering the exact questions buyers ask before choosing a supplier, turning knowledge locked inside the company into resources buyers actually find.
Distribute
We extended that expertise across AI search, earning more than 621 citations pointing to more than 36 website pages.
Paid search ran alongside the program for immediate revenue impact, generating conversion opportunities today while feeding real audience data back into content strategy. No guesswork, no vanity metrics. Every move informed by how buyers actually behave.
Visibility that keeps paying
Today’s buyers discover suppliers in AI answers, shortlist them, and come back later by typing the name directly. That is exactly the pattern here: direct traffic grew 186% right as AI visibility took off, and inquiries rose with it.
The more places buyers meet your expertise, the more of them show up ready to talk.
And when the average customer is worth high six to seven figures over the relationship, the math gets exciting fast: a single new conversation can pay for the entire program many times over. AI search builds the durable visibility that wins those relationships. Paid search delivers revenue impact right now. Together they compound.
Content keeps earning citations. Citations keep building trust. Trust keeps sending buyers to your sales team. This is growth that compounds month after month, not a spike that fades.