Measure AI visibility by running a fixed set of real buyer prompts across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, then tracking how often you’re mentioned, cited and recommended, every month. AlchemyLeads runs this for clients. For a custom contract-furniture brand, it showed 794 AI citations of the brand’s website and 20 of its own pages used as sources, up from zero.
September 17 to October 9, 2026 vs. the previous period. Source: Searchable AI visibility tracking.
How to Measure Your Brand in AI Search, Step by Step
The checker above gives you a quick read. To build a baseline you can trust, here’s the method we use with clients.
- Build 25 to 50 buyer prompts. Use the questions your sales team hears, the comparisons buyers make and the “best supplier for…” prompts that lead to a shortlist. Search Console helps: our AI query classifier finds the AI Mode conversations already reaching your site.
- Run each prompt on each engine more than once. AI answers change from run to run, so one screenshot proves very little.
- Log every result. For each run, record whether you were mentioned, whether your site was cited with a link, whether you were the recommendation, and which competitors and URLs showed up.
- Turn it into percentages. If you show up in six of ten runs, that’s 60% presence for that prompt. Averages across the set become your scores.
- Repeat monthly with the same prompts. Add new prompts separately so the baseline trend stays clean.
Which Metrics Matter
| Metric | What it means | How to calculate it |
|---|---|---|
| Mention rate | Your brand appears in the answer text | Runs that mention you ÷ total runs |
| Citation rate | Your site is linked as a source | Runs that cite your domain ÷ total runs |
| Recommendation rate | The answer names you as the pick | Runs that recommend you ÷ total runs |
| Share of voice | Your mentions compared with competitors | Your mentions ÷ all brand mentions in the set |
| AI referral and direct visits | What visibility is worth on your site | AI channel in GA4 or PostHog, plus direct and branded search trends |
The last row is where it pays off. Many buyers who meet you in an AI answer come back later by typing your URL, so we read citations next to direct traffic and pipeline. More on that in the dark funnel. If you’d like us to run this for you, see our SEO services or our Los Angeles SEO agency.
AI Visibility Checker FAQs
How do I measure my brand’s visibility in AI search engines?
Run a fixed set of 25 to 50 buyer prompts across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, more than once each. Track mention, citation and recommendation rates and your share of voice against competitors, and repeat monthly with the same prompts.
Is ChatGPT an AI search engine?
ChatGPT is an AI assistant that can search the web when a question needs fresh information, and it cites the pages it uses. That’s why it belongs in any AI visibility baseline alongside Perplexity, Gemini and Google AI Overviews.
How often should I measure AI visibility?
Monthly works for most brands, because answers shift with model and index updates. AlchemyLeads also runs a deeper Search Console analysis of AI Mode and conversational queries every quarter for AI SEO clients.
Do I need a paid tool to measure AI visibility?
No. A spreadsheet and a fixed prompt set are enough for a first baseline. Paid trackers help once you want more prompts, more engines and competitor benchmarks on a schedule. We compare the ones we use in AI SEO tools.
