Search Engine Optimization (SEO) is powerful enough to make or break your business.
The power of data science and proper attribution using your Google Analytics becomes the arena for battling your competition with ever-changing SERP updates.
The mobile-first indexing algorithms, machine learning, natural language processing, and artificial intelligence have improved Google’s algorithm dramatically, making the process to rank your website organically, more complex and time-consuming. But the rewards of being ranked highly for your businesses’ core products and services are well worth their investment.
One of the most important aspects of any good SEO company is based on keyword and competitor research, and content planning and distribution.
Despite all the hard work and planning, there are a few things that are often overlooked by webmasters. The general SEO guidelines below can generate a boost over time to your sales originating from organic traffic.
Core Elements of SEO
Speed of the Website
The speed of the website is the first thing you should be concerned about. Google favors and pays attention to websites that load very quickly. Users will usually exit a website if the page takes any longer than 2 seconds to load. Therefore, websites with better speed performance often boast better organic rankings.
There are many tools within digital marketing to help you to know about the Site Performance Factors that are slowing down your website and hurting your SEO.
Check out these useful chrome extensions for digital marketing.
The quality metrics, such as bounce rate and dwell time, are usually considerably better on faster websites compared to slow websites, as good site performance keeps your online users more engaged.
If you have hired an SEO agency in Los Angeles, make sure they update both your Robots.txt and your sitemap on a regular basis. There are many plugins for websites that automate this process. Updating and submitting your sitemap to Google Search Console on a regular basis will help the search engines index and crawl your website more easily, ensuring that your rankings improve as well.
Crawlability and Indexing
Most websites face some basic crawl and indexing issues. Your web content has to be accessible in order to appear in the search results. Meta directives such as “dofollow” and “nofollow” are used to indicate to the search engines which pages on a website should be crawled and indexed, and which pages should not be. There are always some pages that should not be indexed such as back-end or admin pages, and Identifying which pages are important to the search engines will help Google bots better understand and navigate the onsite content.
Content is King
Refreshing Older Content
Content Marketing is a crucial element of SEO. Digital marketers may overlook existing content, but by ignoring older content, you are ignoring plenty of readymade opportunities that could have a positive impact on SEO.
However, one evergreen content strategy (Strategies that will work forever) is that you should refresh older content to add new information and relevancy to climb the organic rankings.
Keep updating your content with the latest facts and numbers. Use it as an opportunity to refocus on your keywords. Long-tail keywords are easier to rank and can get you some quick wins as well.
This will improve your quality metrics and overall conversion rates as your updated content will provide more value to your users.
Optimizing Your Content
Updating your featured snippets and video snippets from time to time can get you ahead of the competition in your industry. Repurposing and adding value to older content will help you jump to the top search results.
Lack of Content
Lack of content is one of the usual suspects in not being able to rank well organically.
Good and engaging content is the first thing that helps you drive traffic to your website. Good content comes before Good SEO.
The most authoritative or preferred version of similar content pages is called the canonical version. In order to avoid any duplicate content issues, it is important to manually set the parameters for which content is the preferred result for a given search query.
You can do this simply by implementing a rel-canonical policy, a practice very much appreciated by Google.
Backlinks are Queen
There are many free and paid tools that can send you alerts about the use of your brand name. Such unlinked or linked media mentions can give a boost to your link building campaigns and ultimately help improve your rankings.
Link Outreach or Earned Media
To take things to the next level after creating an engaging piece of content, we need to promote and distribute that content far and wide.
We manually outreach to well-established publishers of the relevant industry. Industry experts and journalists are key influencers and thought leaders.
This aspect of backlinking or link outreach is most similar to what a PR (Public Relations) team would be known for. Earning media exposure in this way is critical for your success as an authority in your field.
Backlink Profile & Diversity
Backlinks serve as the backbone of any good SEO campaign.
Making sure your backlink profile appears diverse and natural is important in improving the overall search engine ranking performance of your website.
How To Apply Basic SEO Strategies
If you ever get stuck in optimizing your website for search, we hope that this post will help you to review the common elements of SEO that are often overlooked.
By implementing these tips, your website will have no problem scaling the Google mountain, and climbing to the peak of the search engine rankings.
Types of Search Engine Optimization
A while back, word on the street was that Google’s algorithm had something around 200 or so factors. Well, that was 2009 and like Bob Dylan, said: “The times are changing”.
Step into 2020 and factors such as AI, machine learning, and natural language processes have all entered the arena with more traditional search marketing elements. As all good marketing pros know, the only thing constant in SEO is change.
Google’s most important update yet, BERT (Bidirectional Encoder Representations for Transformers) was officially announced in October of 2019, is an evolution to RankBrain and consists of being better able to understand complex conversational queries along with voice search. Estimates say this affects 10-30% of all searches, with at least 15% of all searches being searches never before done in 2017, per Search Engine Land.
So let’s have a look at some different types of SEO that each offer unique situations to be solved strategically using advanced SEO techniques. Here is a simplified version of the types of search engine marketing services we provide based on situations our clients find themselves in
Onsite SEO or Technical SEO
The on-page elements of your website, including your overall website hierarchy, URL structure, internal linking, onsite code and metadata, and all other information passed on to search engine crawlers when indexing a website. Some search engine approaches and strategies can vary widely based on different web platforms and content management systems but the onsite elements of your website are fundamental to creating content that delights and engages your target audience.
Local SEO or GMB Optimization
Location, Location, Location. Every good business would think of itself as an established pillar in the community they serve. Achieving local visibility online usually relates to an increase in local awareness based on the press or an increase in solid customer reviews and overall customer satisfaction. The goal is not only to rank for select geographies or specific service areas or regions of the country but as a fundamental good to the community as a whole.
We can optimize your website or google my business profile and even other local or social media profiles. Thousands of localized publications with uniform listing information help create signals that your website is active in a given community and positive press can play a big factor in gaining visibility of your product or service.
Local SEO is heavily involved in marketing for distributors, manufacturers, retailers, and franchises — not to mention thousands of other local services businesses such as insurance and real estate. Glowing customer reviews and timely and accurate information are critical to ensuring a good first impression to customers who find your website when searching for services in your area.
Nationwide SEO or Full Service Professional SEO
This is clarifying the more aggressive nature of this type of SEO compared to smaller-scale projects on a local or regional level. The goal here is usually to rank for a competitive and broad group of terms in a target country rather than a small geographic area or several regions. Many headquarters or larger brands need campaigns focused to target a large population. More often than not, these are some of the most competitive campaigns when it comes to search engine marketing in the United States.
International SEO or Enterprise SEO
The goal here is to rank the appropriate website or branch headquarters website to the appropriate demographic. For example, we work with many companies that are Headquartered in the United States but have field offices in Europe, Australia, the Middle East or Asia. In many situations for International SEO, we are trying to rank multiple properties situated for unique users in target countries — of course with the objective to increase both user bases and revenues in those areas continuously, as well.
Offsite SEO or Content Marketing & Link Outreach
The off-site elements of your overall brand and its website, including leveraging external social media signals, company mentions in the media, company press releases or publications, or otherwise valuable content to improve the trust and authority of a website to its target user or audience.
This is a long and tedious manual process that involves the creation, promotion, and distribution of content to industry-relevant online sources from draft to publication, and can take months or years to build and execute organically. Our link outreach to earn media is completely natural, holistic, and whitehat. This is the most important component of any strong organic search marketing strategy.
Outsourced SEO or Enterprise SEO Consulting
Related to Enterprise SEO, but maybe more limited or specialized in terms of scope. Involves internal marketing or IT staff, outsourcing to an experienced SEO Agency usually in the hopes of solving a specific issue or problem-related to organic traffic.
If you don’t know what this is — then that’s a great thing. However, there are times when large companies are either directly or indirectly impacted by some combination of algorithmic updates inside the core functioning of the search engines, which cause decreases in organic traffic, rankings, and ultimately sales. When unfortunate situations occur, companies look to us to try and identify the cause of the manual or broad core penalty and then to develop a long-term detox strategy to rectify the problem based on best onsite and practices.
eCommerce SEO or B2C SEO
This is a very common form of SEO nowadays as eCommerce dominates our spending habits and shopping behaviors. Competition is usually fiercest in these B2C industries for search engine rankings, but with consistent resources and dedication — revenue increases in this space can be massive when combined with the right eCommerce SEO strategy.
Business to Business or B2B SEO
Business to Business SEO usually involves utilizing many channels of marketing with organic traffic being the primary source. B2B industries can vary dramatically when it comes to competition and search demographics. A combination of strategies including social and paid advertising on social media, direct traffic via offsite marketing, and email marketing work best when implemented alongside the correct SEO strategy for B2B companies.
Good SEO Starts Here
We help make sure that your business or brand is found online when your customers are searching for the products or services you offer.
A great website without an awesome SEO strategy is like opening a store on a deserted island. It may look awesome, but your customers probably aren’t going to find it.
Why is SEO Important?
The popularity of this phrase is strong evidence to suggest that, a business that cannot be found in top search engine results, is missing from the most critical part of the buyer’s journey.
How can we help
AlchemyLeads has helped many businesses in Los Angeles and the surrounding areas achieve their full-service SEO goals, and we’d be more than happy to help you drive and convert more traffic to your website.
Good SEO services are an investment in your business’ future. Start improving your website’s visibility online and increase your sales today.
Simply ranking on the first-page organically does not complete the work our clients hire us to do. Our main goal with any project is to increase revenue from online sources and we won’t stop until we do.
You see, Good SEO never ends, not even after your website appears in the top 10 search results for your businesses’ keyphrases.
- You need your customers to click your organic listing. (CTR)
- Easily find what they are looking for on your website. (UX Design)
- Build trust in your business. (Brand Authority)
- And take the desired conversion action. (UX Design)
Companies hire us to help smash their sales goals, not to simply rank online.
Power your search marketing efforts with data science.
Quality search engine optimization goes far beyond just building links or creating keyword-stuffed content — Good SEO involves strategy.
While most SEO companies in Los Angeles have a core competency in sales and many, many upsells with customer churn baked right in. At AlchemyLeads, however, we believe in focusing on fulfilling the needs of our clients. In fact, that’s why we are a “boutique” agency, choosing only to work for a select group of companies at a given time so that we can appropriately kick-ass on their search campaigns.
We turn away more business than we accept simply to ensure that we can deliver the best service to our search marketing clients at all times.
Before visitors begin to buy anything or hire anyone, background research is performed first in 78% of purchasing decisions, even when purchasing offline!
More often than note, your potential visitors will turn to the smartest source they know — Google or any other online search engine.
So If you can position your website to answer any question the visitors have related to the products or services you offer, you are already a step ahead when it comes time to make the purchasing decision.
Our customized SEO strategy will be the one that positions you as an authority within your industry with the answers that your potential customers are searching for. In time, we will make your website become one of the most comprehensives resources of relevant information in your industry to please your customers and dominate the SERPs.
Good SEO is a continuous process
At AlchemyLeads we practice natural ‘white hat’ SEO, which means we don’t promise overnight results which artificially boost your search engine ranking and then prompt penalties from Google — we don’t use shady or ethically questionable techniques, everything we do is earned organically. In fact, we turn away more business than we accept based on the fact that a long term continuous partnership is almost always needed for a successful engagement with competitive SEO.
Contact Alchemy & our team of digital rockstars today to
begin your next project