Know what your buyers ask, who they compare you to, and what AI search tells them. Buyer, competitor, and AI prompt research that shapes positioning, content, and pipeline.
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Used by the world’s leading companies
Most B2B marketing is built on assumptions about buyers. Meanwhile, those buyers ask ChatGPT, Perplexity, and Google AI Overviews detailed questions about vendors, pricing, and alternatives, and the answers shape the shortlist before your sales team hears a word.
Our market research shows what your buyers actually ask, which brands AI models recommend instead of you, and why deals are won or lost. We turn those findings into positioning, content, and channel decisions measured in qualified leads and pipeline.
Research is only useful if it changes what you do next. Ours ends in a prioritized plan, not a binder.
Why do I need market research?
You can’t win a shortlist you don’t understand.
The way buyers research has changed. Many now start with a conversation in ChatGPT or Gemini, ask follow-up questions, and arrive on your site already holding an opinion about you and your competitors.
Keyword tools alone miss most of that behavior. You need the prompts buyers use, the sources AI models trust, and the objections your sales team hears, all in one picture.
Good research reduces wasted spend. It tells you which messages convert, which segments are worth chasing, and where competitors are weak, so every campaign and page starts from evidence.
Market research services
Research that shapes pipeline, not shelf reports
AI Search Prompt Research
We identify the real prompts buyers use in ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Mode when researching your category. You see which questions drive vendor shortlists and where your brand is missing from the answer.
AI Answer & Citation Analysis
For your priority prompts, we document which brands AI models recommend, which sources they cite, and how they describe you. This shows exactly what evidence and authority you need to become part of the answer.
Buyer & Win-Loss Interviews
We interview customers, lost prospects, and sales reps to learn why deals start, stall, and close. Findings feed messaging, offers, and content that address real buying criteria instead of internal assumptions.
Ideal Customer Profile Research
We analyze your CRM and closed-won deals to define the segments, company sizes, and roles that produce the most revenue. Marketing then focuses budget on the accounts most likely to become profitable customers.
Buying Committee & Persona Mapping
B2B deals involve engineers, procurement, finance, and executives with different concerns. We map each role’s questions, objections, and information sources so content and campaigns speak to everyone who signs off.
Competitor Positioning Analysis
We review how competitors position themselves on their sites, in paid search, and in AI answers. You get a clear view of crowded claims, open positioning space, and the proof points that would set you apart.
Search Demand & Topic Research
We size search demand across Google and Bing alongside AI prompt patterns to find topics with commercial intent. The output is a content gap report prioritized by revenue potential, not search volume alone.
Review & Community Mining
We analyze reviews, Reddit threads, forums, and industry communities that AI models frequently cite. This surfaces the language buyers use and the reputation signals that influence both AI answers and purchase decisions.
Market Sizing & Segment Priorities
We estimate addressable demand by segment, region, and use case using search data, industry sources, and your sales history. Leadership gets a clear, evidence-based case for where to invest marketing budget next.
Message & Offer Testing
We test headlines, value propositions, and offers through landing pages and paid campaigns before committing to a full rollout. Real conversion data tells you which message produces qualified leads, not just clicks.
Research-to-Roadmap Plan
Every engagement ends with a prioritized roadmap covering positioning, content, AI search, and channel actions. Each item is tied to an expected impact on leads, pipeline, or revenue, so your team knows what to do first.
Ongoing Market Intelligence
Buyer questions and AI answers shift over time. We track priority prompts, competitor moves, and AI visibility in a 24/7 dashboard, and review what changed with you in quarterly strategy sessions.
Questions
Market Research FAQs
What is AI search prompt research?
AI search prompt research identifies the questions buyers type into ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Mode when they research your category. We test those prompts, record which brands and sources appear in the answers, and show where your company is missing. It is the starting point for earning AI citations that lead to qualified pipeline.
How is this different from keyword research?
Keyword research shows short search terms and volumes. Prompt and buyer research shows the full questions people ask, their follow-ups, and the sources AI models trust when answering. We use both, then add buyer interviews and CRM analysis, so you see demand, intent, and the real reasons deals close.
What do we receive at the end?
You receive a prioritized roadmap, a content gap report, competitor positioning analysis, and persona and buying committee maps. Every recommendation is tied to an expected impact on leads, pipeline, or revenue. Ongoing prompt and visibility tracking lives in a 24/7 dashboard rather than in periodic slide decks.
How long does market research take?
Timing depends on the number of segments, interviews, and prompts in scope. Some insights, like AI answer gaps and competitor positioning, surface early, and most research delivers core findings within the first 1–3 months. Those findings then feed content and campaigns whose impact compounds over 6–12 months.
How much does market research cost?
Cost depends on scope, including the number of segments, interviews, and markets. Research can be scoped as part of an AlchemyLeads plan, with plans running from $6,850 to $10,888 a month and multi-brand engagements starting at $15,000 a month. We price on outcomes and experience, not hours.
Is AlchemyLeads a good fit for my company?
AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.
