A paid, senior-led audit of how ChatGPT, Google AI Overviews and Google see your brand, what your ad spend is really buying, and the prioritized fixes that change both.
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Used by the world’s leading companies
Most companies we audit have real proof: decades in business, certifications, strong reviews, products buyers trust. Then we ask AI tools the questions their buyers ask, without the brand name in the prompt, and the brand is usually missing from the answer. Distributors, big retailers, forums and software blogs get named instead.
Our audit shows you exactly where that happens, why, and what to fix first. It starts with AI search, because that is where buyers now build their shortlist, then covers paid media and the technical, entity, content, authority and measurement work underneath it.
The audit is a paid engagement, scoped per site. You get a written audit, a prioritized roadmap and a walkthrough call. Then you decide whether to run it in-house or with us.
Why do I need a digital marketing audit?
Ranking is no longer the same as being recommended.
Buyers ask ChatGPT, Perplexity, Gemini and Google AI Overviews which brands to consider, and that research rarely shows up in your analytics. A site can rank well in Google and still be left out of the AI answer. Ad accounts have their own blind spots, and the numbers often look better than the sales behind them.
What we find most often:
- Established brands missing from non-branded AI answers. They appear only when the prompt already names them.
- Category answers won by intermediaries (distributors, retailers, forums, software blogs) instead of the maker of the product.
- Proof locked in PDFs, counters and marketing copy instead of pages and structured data AI tools can quote.
- One business described under several names, addresses or legal entities across the site, schema, profiles and press.
- Thin structured data: no address or store type, no review data, placeholder product specs.
- Quick technical misses that have survived for years: http pages returning 404, broken menu links, indexed test subdomains, stray site-wide headings, legacy domains redirected to the homepage.
- Fragile measurement: empty tag containers, duplicate analytics tags, and Bing Webmaster Tools not verified, even though Bing's index grounds ChatGPT search and Copilot.
- Referring-domain growth that turns out to be automated link spam, so authority metrics look better than they are.
- Ad accounts counting checkout starts or form views as sales, so reported ROAS looks far better than purchase-only ROAS, and brand campaigns quietly paying for generic category searches.
None of these are big fixes on their own. They are the kind of thing nobody finds without looking.
Digital marketing audit services
What every audit covers
AI Category Visibility Test
We run the questions your buyers actually ask, without your brand name, across ChatGPT, Perplexity, Gemini and Google AI Overviews. You see how often you are named, how you are described, and which brands are named instead. Results are tracked over repeated runs, not judged on one screenshot.
Competitor Citation Map
For every answer you are missing from, we record which brands and which sources the AI cited. That list shows who owns your category today and becomes the outreach and digital PR target list for the work that follows.
Paid Media Audit
We review Google Ads (Search, Shopping and Performance Max), Merchant Center, Microsoft Ads and Meta for what the account is really buying. First we rebuild the numbers on actual purchases or qualified leads, then we look at query routing, brand versus category spend, bidding targets, feed quality and product coverage. You get specific changes and a media plan tied to margin, not to reported ROAS.
AI Crawler & Render Check
We check robots.txt, CDN and firewall rules for every major AI crawler, then read your pages the way they do. Most AI crawlers do not run JavaScript, so prices, specs, reviews and FAQs that only load in the browser are invisible to them.
Entity Consistency Review
We compare how your company is described across your site, schema, Google Business Profile, Wikidata, LinkedIn, directories and press. Mismatched names, addresses or legal entities make it harder for search engines and AI tools to connect the facts to one brand.
Structured Data & Review Signals
We audit Organization, LocalBusiness, Product, FAQ and Breadcrumb markup for errors, gaps and placeholder values, and check whether your reviews and ratings are machine-readable. Schema is how you hand AI tools the facts you want them to repeat.
Technical Quick Fixes
A crawl of your sitemap and templates for the issues that cost the most and take the least time: broken links, redirect chains, indexed staging sites, duplicate stores, heading errors and speed problems. Each one comes with the exact URL and an effort estimate in hours, not weeks.
Authority & Link Quality
We separate real coverage from automated link spam, show where your brand is mentioned without a link, and identify the publications, lists and communities AI tools already cite in your category.
Measurement Readiness
We check GA4, Google Tag Manager, Search Console, Bing Webmaster Tools, conversion events and the CRM handoff for gaps and double counting, and set up a way to see AI-referred visits. If the numbers can't be trusted, every other decision is a guess.
Content & Topic Gaps (Big Idea Bank)
We compare your pages against buyer questions, AI prompts and competitor coverage. The result is a ranked bank of page and post ideas grouped into topic silos, each tied to a specific prompt or query with the evidence for why it matters. Your team approves or cuts each idea before anything is written.
Commercial Page & Conversion Review
We look at the pages where recommendations and buying decisions happen: comparisons, "best of" and use-case pages, pricing, product pages, forms and calls to action, and whether your site clearly says what you do, who it's for and why buyers should choose you. Missing commercial pages are one of the most common reasons a brand is skipped in AI answers.
Prioritized Roadmap & Walkthrough
Every finding is tagged by evidence (verified, or an estimate to confirm with your data) and ranked by impact against effort. Anything we could not confirm goes in a separate "worth a look, not a claim" list. Senior strategists then walk your team through it live and help decide what to run in-house and what to hand to a partner.
Questions
Digital Marketing Audit FAQs
What does a digital marketing audit cover?
Our audit starts with AI search visibility: how ChatGPT, Perplexity, Gemini and Google AI Overviews answer your buyers' questions and who they name. It then covers paid media, AI crawler access, entity consistency, structured data and reviews, technical SEO, authority and link quality, measurement, content gaps and commercial pages. Everything is combined into one prioritized roadmap.
Why include AI visibility in a marketing audit?
Buyers increasingly ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which vendors to consider. That research rarely shows up in standard analytics, so many companies don’t realize they are missing from the answer. The audit shows which prompts name competitors instead of you, and which pages and mentions would close the gap. AI-referred visitors convert 2 to 5x higher than classic organic traffic, according to industry studies from Similarweb and Semrush, which makes this gap expensive to ignore.
What do we receive at the end?
A written audit with every finding tied to a specific URL or search result, a prioritized 90-day roadmap, a ranked content plan (your Big Idea Bank), and a walkthrough call with senior strategists. Estimates are labeled as estimates, and your Search Console and GA4 data are used to confirm them.
What do you need from us?
Read access to Google Search Console, GA4 and your ad accounts, plus your CMS or store platform where relevant. A short list of priority markets, products and competitors helps us test the prompts that matter most. Access is set up through a simple onboarding portal, and we never need passwords.
How long does an audit take, and when will fixes pay off?
Most audits take 4 to 6 weeks from onboarding. Most of that time goes into analyzing your own first-party data (Search Console, GA4, ad accounts and CRM), which is what turns outside estimates into verified findings. Quick technical fixes can ship right away. SEO and AI search improvements typically compound over 6 to 12 months.
Do we have to hire you to implement the recommendations?
No. The roadmap is written so an in-house team or another partner can act on it. Many clients choose to have AlchemyLeads implement the highest-impact items because our senior team already knows the findings. Either way, you keep the audit and the plan.
How much does a digital marketing audit cost?
The audit is a paid, one-time engagement, scoped per site. Price depends on how many sites, stores and markets are in scope. We confirm scope and price after a short call about your goals. Ongoing plans are listed on our pricing page.
Is AlchemyLeads a good fit for my company?
The audit fits companies doing roughly $5M to $150M a year that want an outside view of AI search, SEO and paid media before committing to a plan or a new agency. It is most useful for B2B manufacturers, technical companies and Shopify brands with at least a year of analytics and CRM history.
