Media plans built from how your buyers actually research, across Google, LinkedIn, Meta, YouTube, and AI search. Budgets set against pipeline and revenue targets, not impressions.
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Used by the world’s leading companies
Most media plans start with last year’s budget split and a list of channels. Your buyers don’t. They compare vendors on Google, LinkedIn, and YouTube, and increasingly in ChatGPT and Google AI Overviews, before they ever fill out a form.
We build media plans backward from your revenue targets: which channels, which audiences, how much budget, and what each dollar needs to return in qualified leads and pipeline. Then we connect the plan to your CRM so every channel is judged on revenue, not clicks.
Ads work when they’re planned against revenue. Our job is to make every dollar in the plan earn its place.
Why do I need media planning?
Budget without a plan is just spend. A plan ties every dollar to pipeline.
Buyer journeys now cross more channels than ever. A B2B buyer might see a LinkedIn ad, search on Google, ask ChatGPT for a vendor shortlist, and watch a YouTube demo before talking to sales.
Without a plan, budgets drift toward whatever channel reports the most clicks. That usually means overfunding the bottom of the funnel and starving the channels that create demand in the first place.
A real media plan sets budgets by funnel stage, forecasts cost per acquisition and ROAS, and defines how paid media, organic, and AI search work together. It gives leadership a clear line from spend to revenue.
Media planning services
Every media dollar planned against revenue
Channel & Spend Audit
We review current spend across Google, Microsoft, LinkedIn, Meta, YouTube, and programmatic, then map each channel to the leads, pipeline, and revenue it actually produced. You see what’s working, what’s wasted, and where budget should move.
Buyer Journey & Audience Mapping
We map how your buyers move from problem to purchase, including the questions they ask ChatGPT, Gemini, and Google AI Overviews. Each stage gets the audiences, messages, and channels most likely to move it toward a sales conversation.
Revenue-Based Budget Modeling
We work backward from your revenue and pipeline targets to set budgets by channel and funnel stage. The model uses your real close rates and deal values, so spend is sized to what the business needs, not last year’s numbers.
Channel Mix Strategy
We decide where search, paid social, video, display, and retargeting each fit, and how they support organic and AI search visibility. The result is a mix built to create demand and capture it, not just harvest existing intent.
CPA & ROAS Forecasting
Before spend goes live, we forecast cost per acquisition, ROAS, and expected qualified lead volume by channel. Leadership gets realistic targets to plan against, and we get clear benchmarks to judge performance from the first week.
Flighting & Seasonality Plans
We schedule spend around your sales cycle, trade shows, launches, and seasonal demand. Budget goes in heavier when buyers are in market and pulls back when they aren’t, so dollars work harder across the year.
Account-Based Media Planning
For high-value B2B deals, we build plans around target account lists using LinkedIn, programmatic, and retargeting. Your sales team’s priority accounts see consistent, relevant messaging across the channels where decision-makers spend time.
Creative & Message Briefs
Every channel in the plan gets a brief covering audience, offer, message, and format. Creative teams, internal or external, know exactly what to produce and why, which shortens launch timelines and keeps creative focused on conversions.
Tracking & Attribution Setup
We define conversion events, UTM standards, offline conversion imports, and CRM connections before launch. Every channel is measured on qualified leads, pipeline, and closed revenue, so budget decisions rest on real outcomes.
Test & Learn Roadmap
We set aside budget for structured tests on new channels, audiences, and offers. Each test has a hypothesis, a success threshold, and a decision date, so the plan improves over time instead of repeating last quarter.
24/7 Performance Dashboards
Spend, CPA, ROAS, pipeline, and revenue by channel in a live dashboard built from your own ad platforms and CRM. You see how the plan is tracking at any time, with no waiting on manual updates.
Quarterly Plan Reviews & Advisory
Senior strategists review the plan with you each quarter, reallocate budget based on results, and align media with launches and sales priorities. Between reviews, you get Slack and email updates.
Questions
Media Planning FAQs
What is included in a media plan?
A full media plan covers channel selection, audience strategy, budget by channel and funnel stage, CPA and ROAS forecasts, flighting, creative briefs, and the tracking needed to measure qualified leads and revenue. It also shows how paid media supports organic and AI search, so every channel works toward the same pipeline goals.
Do you run the campaigns, or only plan them?
Both options work. Many clients have us plan and manage campaigns across Google, Microsoft, LinkedIn, and Meta so strategy and execution stay connected. Others have an in-house team or another partner running the buying, and we provide the plan, forecasts, and quarterly strategy reviews they execute against.
How does AI search affect media planning?
Buyers increasingly build vendor shortlists in ChatGPT, Gemini, Perplexity, and Google AI Overviews before they click an ad. We plan paid media alongside AI search visibility, so your brand shows up in both the answer and the ad. Paid search query data also feeds the AI search plan, so both channels answer the same buyer questions. AI-referred visitors convert 2 to 5x higher than classic organic traffic, according to industry studies from Similarweb and Semrush, so that visibility is worth planning for.
How much does media planning cost?
Pricing depends on scope, channels, and whether we also manage execution. Media spend is separate and paid directly to the ad platforms. Plans are listed on our pricing page.
How quickly will we see results?
Paid media produces usable data within weeks of launch, so early signals on cost per acquisition and lead quality arrive quickly. Most plans are tuned over the first 1 to 3 months as we learn which channels and audiences drive qualified pipeline. Each plan starts with channel benchmarks for cost per qualified lead and ROAS, so you can see early whether the mix is working.
Is AlchemyLeads a good fit for my company?
Media planning fits companies spending across two or more paid channels, or planning to, that want budget allocated against pipeline and revenue. We work best with B2B, industrial, technical and ecommerce brands doing $5M to $150M a year, and we only take engagements we expect to succeed.
