GA4, CRM attribution, and 24/7 dashboards that connect every channel, including ChatGPT and Google AI Overviews, to qualified leads, pipeline, and revenue. Automated from your own tools.
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Used by the world’s leading companies
Most marketing dashboards stop at sessions and form fills. Leadership wants to know which channels produced pipeline and revenue, and the answer usually lives in three tools that don’t agree.
We connect GA4, ad platforms, and your CRM so every lead is attributed from first touch to closed revenue, including leads from ChatGPT, Perplexity, and Google AI Overviews. Results flow automatically into 24/7 dashboards built from your own tools.
Nobody on our team spends a week assembling a slide deck. The numbers are live whenever you want them, and our time goes into deciding what to do next.
Why do I need marketing analytics services?
If you can’t tie a channel to revenue, you can’t defend its budget.
GA4 is powerful but easy to misconfigure, and many accounts still carry broken events, missing conversions, and unfiltered spam. Decisions made on that data push budget toward the wrong campaigns.
Buyer journeys have changed too. Prospects research in ChatGPT, Gemini, Perplexity, and Google AI Overviews before they ever fill out a form, and those visits often land in direct traffic. Industry studies from Similarweb and Semrush show AI-referred visitors convert 2–5x higher than classic organic traffic, so missing them understates one of your highest-converting sources.
Marketing analytics fixes the foundation and connects it to the CRM. You see qualified leads, pipeline, and revenue by channel in real time, and budget meetings go to decisions instead of debating whose numbers are right.
Marketing analytics services
Analytics that ends at revenue, not sessions
Analytics Audit
We review GA4 configuration, events, conversions, filters, cross-domain tracking, and CRM data quality. You get a clear list of what is broken, what is missing, and which errors are distorting your view of leads and revenue.
Measurement Strategy & KPI Framework
We define the KPIs that matter at each stage, from lead to MQL, SQL, pipeline, and closed revenue, and agree on definitions with marketing and sales. Everyone measures success the same way from day one.
GA4 Setup & Optimization
Clean GA4 properties with the right events, key events, custom dimensions, audiences, and retention settings, linked to Google Ads and Search Console. A reliable foundation for every attribution and budget decision that follows.
CRM Attribution (HubSpot & Salesforce)
We capture source, campaign, and AI referral data on every lead and carry it into HubSpot or Salesforce through to opportunity and closed-won. You see which channels produce pipeline and revenue, not just form fills.
AI Referral Tracking
Custom channel groups that separate visits and leads from ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot from direct and organic traffic. You see how AI search contributes to pipeline and which pages AI assistants send buyers to.
Multi-Touch Attribution
Attribution models that credit first touch, lead creation, and opportunity creation, so channels that start deals get recognized alongside the ones that close them. Budget moves toward what builds pipeline, not just what gets the last click.
24/7 Real-Time Dashboards
Looker Studio or your BI tool of choice, built on your own GA4, ad platform, and CRM data. Leads, pipeline, revenue, ROAS, and cost per acquisition by channel, updated automatically and available any time you need them.
Automated Reports From Your Tools
Scheduled emails and Slack alerts generated directly from your dashboards and platforms, with no manual assembly. Your team gets the numbers it needs on its own schedule, and our time goes into analysis and action instead of formatting.
Ecommerce & Revenue Analytics
Product, category, cohort, and channel performance for Shopify and other ecommerce platforms, including repeat purchase behavior and average order value. See which channels bring profitable customers, not just first orders.
Conversion Funnel Analysis
We map drop-off from landing page to lead form, quote request, or checkout, segmented by channel and device. Clear funnel data shows where small fixes will recover the most qualified leads and revenue.
Data Governance & Privacy
Consent-aware tracking, PII safeguards, user access controls, and documentation so your analytics stays aligned with GDPR and US state privacy laws. Clean governance keeps data trustworthy as your team, tools, and agencies change.
Quarterly Strategy Reviews
Senior strategists walk through the data with your leadership each quarter and turn it into budget shifts, tests, and channel priorities. Day to day, updates come by Slack or email. Strategic partners, not a ticket queue.
Questions
Analytics FAQs
How will we see marketing performance?
In a 24/7 real-time dashboard connected to your analytics, ad platforms, and CRM, so you can see leads, pipeline, and revenue by channel whenever you want. Between quarterly strategy reviews with senior strategists, you also get Slack or email updates and automated summaries from the tools you already use.
Can you track leads that come from ChatGPT and other AI assistants?
Yes, where referral data allows. We build GA4 channel groups that separate visits from ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot, then carry that source into your CRM so AI-referred leads can be followed to pipeline and revenue. Some AI traffic arrives without referral data, so we also use landing page patterns and self-reported attribution on forms to fill gaps.
Which analytics and CRM tools do you work with?
Most clients use GA4, Google Tag Manager, Google Ads, Meta, LinkedIn, and either HubSpot or Salesforce. We also work with Shopify, BigQuery, Looker Studio, and common BI tools. We build on the tools you already own wherever possible, so dashboards and automated reports come straight from your systems and stay yours if the relationship ever ends.
How long does an analytics setup take?
An analytics audit and GA4 cleanup usually take a few weeks. CRM attribution, AI referral tracking, and dashboards typically roll out over the first 1–3 months, depending on how clean your CRM data is and how quickly we get access. Attribution insight then improves over 6–12 months as more deals close and the data matures.
How much do marketing analytics services cost?
Pricing depends on the number of sites, platforms, and data sources. Marketing analytics is typically part of a broader AlchemyLeads engagement, with plans from $6,850 to $10,888 a month and multi-brand engagements from $15,000 a month. We confirm scope after the audit so you invest in measurement that answers real revenue questions.
Is AlchemyLeads a good fit for my company?
AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.
