Search Engine Optimization (SEO) for Small Businesses

It takes hard work and dedication for small businesses to succeed. As a leading SEO agency, AlchemyLeads helps small companies navigate the competitive business environment through Good SEO. As a small business owner, we know that you have a lot on your hands and aim to help handle your SEO aspect to ensure your website is visible in search engines and gets more relevant traffic.

SEO is a complex subject, and the fact that you’re optimizing a small business doesn’t make it less complicated. We have helped many small businesses get full SEO benefits by applying the best practices. Many have experienced increased exposure in local search engine results pages, more relevant traffic, and increased sales.

Our Effective SEO Strategy for Small Businesses

As an SEO agency, we have used SEO to boost our visibility in search engines for relevant searches. We have also managed SEO for many small companies and achieved significant results, including higher rankings, better engagement, more traffic, and increased revenue.

Our agency ranks for terms like CBD marketing, SEO for CBD companies, and many other competitive terms in SERPs. But we didn’t achieve such results overnight—it took courage, consistency, and excellent SEO expertise to build authority and trust.

Our Secrets to SEO Success

SEO has many shapes and sizes, so clearly, there’s no one-fits-all strategy for all businesses. In addition, SEO involves using many tools to help navigate the various aspects of SEO. Before looking at the various elements of our successful SEO process, let’s highlight a few critical things we’ve learned about SEO:

SEO is a Long-Term Game

Our many years of doing SEO for our clients have taught us that SEO is not a quick fix. In fact, we let our clients know this before we start working on their projects. Unlike paid ads like PPC, SEO takes time to give results, which calls for patience and consistency.

Every Project is Unique

No SEO project is like any other. When we take on any project, we talk to our clients to understand what they want to achieve through SEO. Is it just rankings? Driving more organic traffic to their websites? (if so, what are the demographics?) Is it subscriptions? Or a higher revenue?

We also look at the client’s website carefully to understand their standing regarding SEO. It’s only after understanding the client’s goals and the current SEO status that our highly qualified experts start working on the project.

We’re Results-Oriented

Small businesses should focus on results-oriented SEO services when looking for SEO agencies. Unfortunately, the SEO world is flooded with agencies claiming to provide good services with little to show for it. To be clear, appearing on search engine results pages is great but not enough if it doesn’t align with your vision.

This is what sets us apart from many SEO companies. With over five years of experience, AlchemyLeads have helped clients rank for terms their target audience/customers are searching for.

Our primary goal is to rank your small business for terms that will drive quality traffic to your site and impact the bottom line.

Our SEO Services for Small Businesses

Proper Keyword Research

Keyword research is the backbone of SEO. But to benefit from keyword research, you must do it properly. Our SEO experts take this step seriously and do their best to find the right keywords for your business. Once we identify those valuable keywords, we also look for other related terms that customers use to search for products/services like yours.

Create SEO-Optimized Content

We use the keywords we found during the keyword research to create valuable and relevant content that users and search engines love. Visitors are always looking for content regarding the products or services they seek. Having high-quality and well-optimized content on your site increases that search engines like Google, Bing, and Apple will show it on related searches.

We provide different types of content, including blog posts, articles, sales copy, infographics, videos, etc. Our content is unique because it matches user intent and follows the best Google SEO guidelines.

Attractive and Well-Optimized Meta Titles and Descriptions

Meta descriptions and meta tags are crucial for SEO. We create great meta titles and descriptions for your pages to ensure they match the content on your website. This is vital as it ensures that people find exactly what they want when they get to your website after clicking on your links. If your meta titles and descriptions don’t match the content on your website, it can lead to a higher bounce and negatively impact your rankings.

Image SEO

While it’s often forgotten, optimizing your images for SEO is a vital part of SEO for small businesses. As a leading SEO agency, we understand this well and take measures to ensure they load faster on pages and blogs.

We compress the images to make them smaller without losing their quality. We also include the focus keyword in the image name to allow search engines to learn more about the images and show them in related searches.

Page Layout

Page layout is a crucial component of on-page SEO. We provide great meta descriptions and page titles to allow users to learn what your pages are about and for easy navigation. We also add images and videos to break up blocks of content to make it more appealing to users.

In addition to having well-written page titles and descriptions, we use Htags to break paragraphs in your blog content into small sections that are easy to read.

Off-Page SEO

Off-page SEO strategies like backlinking are a vital component of your SEO efforts. Having high-quality links pointing to your site shows that your content is valuable and positions you as an authority in the industry. We have great expertise in building better backlinks and have helped many small businesses boost their authority and rankings through this approach.

Technical SEO

We also optimize technical aspects of your site, like page speed, sitemaps, HTML tags, etc., to ensure they match Google’s SEO guidelines.

At AlchemyLeads, we keep up to date with the latest SEO trends and guidelines to ensure we provide the best SEO services for our clients. Page speed impacts a page ranking, according to Google. If your page takes longer to load, users will leave your site and head to another.  

In addition to page speed, we use canonical tags to prevent search engines from indexing duplicate content, which can act against your SEO efforts and lead to Google penalties.

We create a sitemap for all the pages on your website to allow Google to understand your site structure.

User Experience

Users are why you created your website; their satisfaction should be your priority. User experience (UX) involves ensuring that visitors to your website are satisfied. It’s an essential process that impacts the rankings on your website on search engine results.

At AlchemyLeads, we understand the need to ensure visitors have a good experience on your website. This includes ensuring your website is mobile-friendly, and your pages are easy to navigate.

Another significant component of providing a good user experience is ensuring that your pages load quickly and that your images and videos are in the correct format. We implement these practices on your homepage and on every website page.

Our SEO Framework Makes Small Businesses Stand Out

Below are ways our SEO framework benefits small businesses:

More Visibility

We rank small businesses for valuable terms related to their product/service. Better rankings mean increased visibility and better chances for generating new leads and making sales. Our SEO services offer an excellent way to increase brand awareness and customer base.

More Organic Traffic

SEO provides an excellent opportunity to boost organic traffic on your website. Our SEO framework is designed to improve your rankings in SERPs to reach more potential customers for your small business.

Better and Cost-Effective Targeting

The cost of Google PPC ads and other advertising campaigns like social media marketing can add up quickly for your small business. The downside is that you may spend thousands of dollars on marketing campaigns that reach people who are not interested in your product/service.

This is not the case with our SEO framework. Our SEO framework is based on research—we research your target customers and competitors and perform proper keyword research to ensure we target the right keywords and optimize appropriately.

Besides, unlike PPC, you don’t pay for clicks when using SEO. As long as your content or pages rank for valuable keywords, you will continue to benefit from organic traffic without spending a dime.

Higher Conversion Rate

We use the right keywords to reach your potential customers according to their demographic and location. Once you rank for these high-value keywords, people who see your content or product/service pages will likely convert.

Competitive Advantage

SEO benefits are long-term. Some of the businesses we have helped rank still benefit many years after with appropriate updates and maintenance.

We focus on creating high-quality content and optimizing it for SEO to create a sense of authority and trust. When you gain authority in your industry, it becomes easier to gain high-quality backlinks, which helps boost your SEO efforts even more.

Increased Revenue

All the above factors are only beneficial if they help improve your bottom line. As we mentioned earlier, our SEO is goal-oriented. We value your time and money and guarantee you’ll get the highest return on investment from your SEO investment.