Data drive today’s businesses. Businesses have to deal with enormous amounts of data for both consumers and businesses to experience growth. However, generating data is only the start—to get the best results, businesses should know how to use the data they generate. Unfortunately, about 40% of company reports don’t bring much value to a business. To benefit from this data, …
SEO KPIs (key performance indicators) are a crucial part of marketing strategy. KPIs allow you to effectively measure your campaign’s progress to determine whether you’re on the path to getting the desired results. However, not all SEO KPIs are the same, and some agencies and businesses don’t target the right ones. Besides, these qualifiable values change with time, meaning you …
