Train your team to earn coverage that journalists, buyers, and AI models trust. Practical digital PR training built around brand authority, AI citations, and qualified demand.
Get in touch
Used by the world’s leading companies
Earned media now does two jobs. It builds credibility with buyers, and it gives ChatGPT, Perplexity, Gemini, and Google AI Overviews the trusted sources they cite when recommending vendors.
Our digital PR training teaches your team how we find stories, pitch journalists, and earn coverage that strengthens brand authority and AI visibility. Every module ties back to what matters most: qualified leads, pipeline, and revenue.
We teach the same repeatable workflows we use for clients. Your team leaves with playbooks, templates, and the judgment to use them.
Why do I need digital PR training?
Coverage that AI models trust doesn’t happen by accident.
AI models lean on third-party sources when deciding which brands to mention. Industry publications, trade press, and respected news sites carry weight that your own website cannot.
Many in-house teams have the expertise and the stories but lack a reliable process for turning them into coverage. Pitches get ignored, data goes unused, and good stories never reach the right reporters.
Training gives your team a repeatable system. Over time, that builds a steady flow of authoritative mentions that support search, AI citations, and the sales conversations that follow.
Digital PR training
Teach your team to earn authority
PR & Authority Gap Assessment
Before training starts, we review your current coverage, backlinks, and brand mentions against competitors and the sources AI models cite. Training then focuses on the gaps that matter most for your market and revenue goals.
Digital PR Fundamentals
Your team learns how digital PR differs from traditional PR, what journalists need, and how earned coverage supports search, AI visibility, and revenue. Everyone leaves with a shared foundation and vocabulary.
AI Citation & Source Strategy
We show how ChatGPT, Perplexity, Gemini, and Google AI Overviews choose sources, and how to identify the publications that shape answers in your category. Your team learns to target coverage that earns AI citations.
Story Ideation Workshops
Hands-on sessions to find newsworthy angles in your products, data, customers, and expertise. Your team leaves with a backlog of story ideas and a method for generating fresh ones every quarter.
Data-Led Campaign Training
We teach how to turn surveys, internal data, and public datasets into original research journalists want to cover. Data-led stories earn authoritative links and become sources AI models can reference again and again.
Journalist Research & Targeting
Your team learns to build targeted media lists, research reporters’ recent work, and match stories to the right outlets. Better targeting means fewer wasted pitches and more relevant, credible coverage.
Pitch Writing Workshops
We review real pitches, rewrite them together, and practice subject lines, hooks, and follow-ups. Your team learns to write short, specific pitches that busy journalists actually open and answer.
Expert Commentary & Reactive PR
We train spokespeople and marketers to respond quickly to news, journalist requests, and industry trends. Reactive commentary is one of the quickest ways to earn credible mentions in trade and national press.
Thought Leadership for Executives
We coach executives and subject-matter experts on bylines, interviews, and podcast appearances. Their expertise becomes visible, quotable content that builds trust with buyers and gives AI models named authorities to cite.
Turning Coverage Into Pipeline
Your team learns to reuse coverage across sales enablement, paid social, email, and website proof points. Earned media then supports deals in progress instead of sitting unread on a press page.
Measuring PR Against Revenue
We show how to track coverage, links, AI citations, referral traffic, and assisted conversions in a live dashboard built from your own tools. PR is judged by its contribution to qualified leads and pipeline.
Ongoing Coaching & Advisory
After training, senior strategists support your team with campaign planning and quarterly strategy reviews, plus Slack and email updates in between. Your team keeps improving with real feedback. Strategic partners, not a ticket queue.
Questions
Digital PR Training FAQs
Who should attend digital PR training?
Training works best for in-house marketers, communications staff, content teams, and subject-matter experts who will pitch stories or be quoted. We also run sessions for executives who act as spokespeople. Sessions are tailored to your industry, so examples reflect the publications and buyers that matter in your market.
How does digital PR training help with AI search?
ChatGPT, Perplexity, Gemini, and Google AI Overviews rely on trusted third-party sources when recommending brands. Training teaches your team to earn coverage in the publications those models cite. More authoritative mentions improve the odds your brand appears in AI answers, which supports qualified leads and pipeline from AI-referred buyers.
What does my team take away from training?
Your team leaves with documented playbooks, pitch templates, media list frameworks, and a backlog of story ideas built during the workshops. Most importantly, they learn the repeatable workflows we use for clients, so they can keep earning coverage long after the sessions end.
How long until training produces coverage?
Results depend on your stories, team capacity, and industry. Reactive commentary can earn early mentions within the first 1–3 months, while data-led campaigns and authority building compound over 6–12 months. We don’t guarantee coverage, but we give your team a clear process and benchmarks for judging progress.
How much does digital PR training cost?
Pricing depends on team size, number of sessions, and whether ongoing coaching is included. Training can also be part of a broader AlchemyLeads engagement, with plans from $6,850 to $10,888 a month and multi-brand engagements from $15,000 a month. We price on outcomes and experience, not hours.
Is AlchemyLeads a good fit for my company?
AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.
