PPC consulting for in-house teams. Senior strategists audit your Google Ads and Microsoft Advertising accounts, sharpen strategy, and coach your team to tie every campaign to revenue and pipeline.
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Used by the world’s leading companies
Your in-house team runs the accounts day to day. But spend keeps growing, automation hides more decisions, and leadership wants to know which campaigns actually drive revenue.
Our PPC consultancy gives your team senior strategic support without handing over the keys. We audit, set strategy, fix measurement, and coach your specialists, so Google Ads and Microsoft Advertising answer to ROAS, CPA, and qualified pipeline.
Strategic partners, not a ticket queue. We bring proven, repeatable workflows from managing paid search for B2B, industrial, and ecommerce brands, and we price on outcomes, not hours.
Why do I need a PPC consultant?
Your team knows your business. We bring an outside view of what works.
In-house teams sit close to the product and the sales team, which is a real advantage. They are also busy, and it is hard to spot blind spots in an account you built yourself.
Paid search keeps shifting. Performance Max, AI Max for Search, broad match, value-based bidding, and ads in Google AI Overviews and AI Mode all change how budgets get spent. A consultant working across many accounts sees those shifts early and knows which ones matter for your goals.
Buyers also research in ChatGPT, Perplexity, and Google AI Overviews before they click an ad. We help your team connect paid search to that AI search picture, so budgets, messaging, and landing pages match how buyers choose a vendor.
PPC consulting services
Senior PPC strategy for your in-house team
Independent PPC Account Audit
A deep review of structure, bidding, search terms, Quality Score, Performance Max, Shopping feeds, and tracking. You get a prioritized action plan your team can implement, ordered by revenue impact and effort.
Measurement & Tracking Review
We check GA4, Google Tag Manager, enhanced conversions, and CRM integrations for gaps. Accurate conversion data is what lets bidding algorithms chase qualified leads and revenue instead of cheap, low-value actions.
Paid Search Strategy Roadmap
A forward plan covering channels, budgets, campaign structure, testing priorities, and ROAS or CPA targets tied to your revenue goals. Your team knows what to do next and why it matters to the business.
Budget Allocation & Forecasting
We model where the next dollar should go across Google Ads, Microsoft Advertising, Shopping, and YouTube based on margin, conversion rates, and pipeline value. Leadership gets a spend plan grounded in revenue, not guesswork.
Bidding & Automation Strategy
Guidance on Smart Bidding, value-based bidding, Performance Max, and AI Max for Search. We help your team decide where to trust automation, where to add guardrails, and which signals to feed it.
Offline Conversions & CRM Integration
We design the flow of lead quality, opportunity, and closed revenue data from HubSpot, Salesforce, or Shopify back into the ad platforms, so campaigns optimize toward the buyers your sales team actually wants.
Campaign Structure & Build Reviews
Before your team launches new campaigns, markets, or product lines, we review the plan and the builds. Catching structural mistakes early saves budget and gets new campaigns to profitable performance faster.
Ad Copy & Landing Page Guidance
We review ads, assets, and landing pages against search intent and your sales message, then recommend tests. Better message match lifts conversion rates and lowers cost per acquisition across the account.
AI Search & Paid Search Alignment
We show your team how Google AI Overviews and AI Mode affect your query mix and costs, and how ChatGPT and Gemini describe your brand, so paid messaging and AI search visibility work together.
PPC Team Training & Coaching
Working sessions with your PPC specialists on strategy, analysis, and platform changes. Your team builds skills it keeps, and you get more value from the people you already employ.
Performance Dashboards
We set up a 24/7 real-time dashboard and automated reports from your own tools, connecting spend to leads, pipeline, and revenue. Everyone sees the same numbers, from your specialists to the CFO.
Quarterly Strategy Reviews
Senior strategists meet with your team and leadership every quarter to review results against revenue targets and reset priorities, with Slack and email support between sessions. Strategic partners, not a ticket queue.
Questions
PPC Consultancy FAQs
What is the difference between PPC consultancy and PPC management?
With PPC management, AlchemyLeads runs your accounts day to day. With PPC consultancy, your in-house team keeps control and we provide senior strategy, audits, measurement design, and coaching. Consultancy fits companies with capable specialists who want senior direction and an outside view. Either way, the goal is the same: revenue, ROAS, cost per acquisition, and qualified pipeline.
Will you work alongside our in-house team or another agency?
Yes. Consultancy is built for that. We work with your specialists, marketing leaders, and any agency partners, and we stay out of day-to-day execution unless you ask. Our role is to set direction, review decisions, and make sure measurement ties paid search to revenue. Your team stays in control of the accounts and builds skills it keeps.
What does a PPC audit include?
Our audit covers account structure, bidding strategy, search terms and negatives, Quality Score, ad copy and assets, Performance Max, Shopping feeds, landing pages, and conversion tracking. We pay special attention to whether lead quality and revenue data reach the ad platforms. You receive a prioritized action plan your team can implement, ordered by revenue impact and effort.
How much does PPC consulting cost?
Consulting pricing depends on scope, such as the number of accounts, markets, and how much coaching your team wants. AlchemyLeads plans run from $6,850 to $10,888 a month, and multi-brand engagements start at $15,000 a month. We price on outcomes and experience, not hours, so you get senior judgment rather than a timesheet.
How soon will we see impact from PPC consulting?
Audit findings and quick wins usually reach your team early in the engagement. Paid media can show data within weeks once changes go live, and the larger gains from better tracking, structure, and strategy build over the first one to three months and beyond. We don’t promise specific results, since outcomes depend on your market, budget, and how quickly changes are implemented.
Is AlchemyLeads a good fit for my company?
AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.
