Digital Marketing Audit

A full-funnel audit of AI visibility, tracking, paid media, SEO, and conversion rate. See where revenue is leaking and get a prioritized plan to fix it.
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Used by the world’s leading companies
Forbes
Yahoo Finance
Business Insider
Clutch
Most marketing teams know something isn’t working. Leads are flat, cost per acquisition is rising, or sales says lead quality has slipped. What’s missing is a clear view of where the problem actually is.
Our digital marketing audit examines the full funnel: how AI search describes you, whether your tracking can be trusted, how paid media and SEO perform, and where your site loses conversions. Every finding is prioritized by its impact on qualified leads, pipeline, and revenue.
You get a prioritized roadmap, not a slide deck. Then you decide whether to run it in-house or with us.
Consultant ticking an audit checklist on a clipboard beside a developer at a laptop

Why do I need a digital marketing audit?

You can’t fix what you can’t see. An audit shows where revenue leaks.
Marketing stacks get messy over time. Tags break, campaigns overlap, pages go stale, and numbers from different tools disagree. Decisions get made on data nobody fully trusts.
At the same time, buyers are asking ChatGPT, Gemini, and Google AI Overviews for vendor recommendations. If your brand is described poorly or not at all, you lose pipeline that never shows up in your analytics.
A full-funnel audit gives you one honest picture. It shows what is driving revenue, what is wasting budget, and which fixes will matter most in the next quarter.
Digital marketing audit services

A full-funnel audit tied to revenue

AI Visibility Audit

We test how ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews describe your brand today. You see where you’re cited, where competitors are named instead, and what evidence AI models need to recommend you.

Tracking & Analytics Audit

We check GA4, Google Tag Manager, conversion events, consent setup, and CRM connections for gaps and double counting. Reliable tracking is the foundation for every budget decision, so we verify the data before judging the channels.

Lead-to-Revenue Attribution Review

We trace leads from first touch through CRM stages to closed revenue. This shows which channels produce qualified pipeline, not just form fills, and where leads fall through between marketing and sales.

Paid Media Audit

We review Google Ads, Microsoft Ads, LinkedIn, and Meta accounts for structure, targeting, bidding, wasted spend, and conversion tracking. You get specific changes to lower cost per acquisition and improve ROAS.

Technical SEO Audit

We assess crawlability, indexation, site speed, Core Web Vitals, structured data, and site architecture. Technical issues limit how search engines and AI crawlers access your content, so we prioritize fixes by revenue impact.

Content & Topic Gap Audit

We compare your content against buyer questions, AI prompts, and competitor coverage. The result is a content gap report showing which pages to create, update, or consolidate to attract buyers with commercial intent.

Authority & Brand Mention Audit

We review backlinks, digital PR coverage, reviews, and third-party mentions that AI models rely on when choosing sources. You see where your authority is thin compared with competitors and which placements would matter most.

Conversion Rate (CRO) Audit

We analyze landing pages, forms, calls to action, page speed, and user behavior to find where visitors drop off. Conversion improvements compound across every channel, raising qualified leads without raising spend.

Website Messaging & UX Review

We evaluate whether your site clearly explains what you do, who it’s for, and why buyers should choose you. Clear positioning helps both human visitors and AI models understand and recommend your brand.

Email & Automation Audit

We review nurture sequences, lead scoring, CRM workflows, and handoff rules between marketing and sales. Gaps here leave qualified leads uncontacted, so fixing them can grow pipeline from leads you already have.

Prioritized Revenue Roadmap

Every finding is scored by expected impact on leads, pipeline, and revenue against the effort required. You leave with a clear 90-day action plan instead of a long list of disconnected issues.

Executive Readout & Advisory

Senior strategists walk your leadership through the findings, answer questions, and help decide what to do in-house versus with a partner. Strategic partners, not a ticket queue, from the first conversation.
Questions

Digital Marketing Audit FAQs

What does a digital marketing audit cover?

Our audit covers AI search visibility, tracking and attribution, paid media, technical SEO, content gaps, authority and brand mentions, conversion rate, and marketing automation. Each area is judged by its effect on qualified leads, pipeline, and revenue, then combined into a single prioritized roadmap your team can act on.

Why include AI visibility in a marketing audit?

Buyers increasingly ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which vendors to consider. That research rarely shows up in standard analytics, so many companies don’t realize they are missing from the answer. AI-referred visitors convert 2–5x higher than classic organic traffic, according to industry studies from Similarweb and Semrush, which makes this gap expensive to ignore.

What do we receive at the end?

You receive documented findings for each area, a prioritized 90-day roadmap, and an executive readout with senior strategists. Findings are scored by expected revenue impact and effort, so your team knows exactly where to start. There is no generic slide deck padded with low-priority issues.

How long does an audit take, and when will fixes pay off?

Audit timing depends on the number of channels, ad accounts, and websites in scope. Some issues, like broken tracking or wasted ad spend, show up early and can be fixed right away. Paid media fixes can show results within weeks, while SEO and AI search improvements typically compound over 6–12 months.

Do we have to hire you to implement the recommendations?

No. The roadmap is written so an in-house team or another partner can act on it. Many clients choose to have AlchemyLeads implement the highest-impact items because our senior team already knows the findings. Either way, you keep the audit and the plan.

How much does a digital marketing audit cost?

Cost depends on scope, including the number of channels, sites, and markets reviewed. Ongoing AlchemyLeads plans run from $6,850 to $10,888 a month, with multi-brand engagements starting at $15,000 a month. We price on outcomes and experience, not hours, and scope the audit after a short conversation about your goals.

Is AlchemyLeads a good fit for my company?

AlchemyLeads works best with high-value B2B, industrial, technical, and ecommerce brands doing roughly $5M to $150M in annual revenue. We are selective and only take on engagements where we see a strong probability of success, which is a big reason 95% of new clients since 2020 have stayed with us longer than 12 months.

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