A century of engineering, hidden in plain sight
This precision gearbox manufacturer traces its roots to four-wheel-drive patents from 1900. From a 63,000 square foot ISO 9001:2015 facility in the Upper Midwest, they engineer high-speed transmissions, speed increasers, speed reducers, pump drives, and custom drivetrain solutions for aerospace, oil and gas, mining, automotive, and heavy transport. More than 5,000 gearbox designs and counting.
The problem: in a niche B2B market, the engineers who buy this equipment were searching for terms like “high-speed gearbox,” “industrial transmission,” and “custom pump drive” and finding someone else. The mission: make a company with this much expertise impossible to miss, and turn that visibility into qualified quote requests.
The numbers speak for themselves
21% more organic traffic
Year-over-year organic growth in 12 months, earned entirely without paid advertising. In a niche industrial market, that is real buyers finding real answers.
228% more qualified leads
Qualified quote requests from organic search more than tripled year over year. Not just visits. Engineers and procurement teams raising their hand to talk about projects.
158 new AI citations
Over 12 months, generative AI search platforms cited the company’s content 158 times. When buyers ask AI which gearbox manufacturer to trust, this client is part of the answer.
Optimize → Create → Distribute
The expertise already existed inside the company. Our job was to put it everywhere their buyers look:
Optimize
We rebuilt the technical foundation of their WordPress site so search engines and AI platforms could discover, crawl, and understand every product and capability page.
Create
We produced targeted content around the exact terms their buyers use, from high-speed gearboxes to custom pump drives, answering the questions engineers ask before they request a quote.
Distribute
Our internal link building outreach system earned authoritative links that pushed key pages up the rankings and into AI answers.
No shortcuts, no vanity metrics. Every move built toward the numbers above: more traffic, more AI visibility, and a lead pipeline the sales team can feel.
A partner their team can measure
“Our team feels really good about the value AlchemyLeads brings to Cotta. In a niche industrial market, finding a digital partner who understands our products and our buyers is rare. They delivered measurable gains in traffic, leads, and AI search visibility that our team can see in real numbers every month. A dependable partner we trust.”
Alex KummantCEO, Cotta