David versus the national pharmacy Goliaths
This California pet pharmacy and health supply store carries prescription medications, specialty diet food, and health products for dogs, cats, horses, and farmed animals, with auto-ship convenience and free shipping their customers love. The catch: every keyword that matters was dominated by well-funded national pharmacies with massive brand budgets.
The mission: take a Shopify store the big brands could outspend, and make it the store they could not outrank.
The numbers speak for themselves
453% more organic traffic
Monthly organic visits grew from 8,000 to 44,242 in 24 months: approximately 453% growth, or 5.5 times the traffic. That is a store the national chains once buried, now getting found by tens of thousands of pet owners every month.
13,459 keywords on page one
From prescription medications to specialty diets, the catalog now ranks on the first page for 13,459 search terms. When a pet owner searches, this store shows up.
670% more revenue
Organic search became the store’s most profitable channel, driving a 670% eCommerce revenue increase over three years. No ad spend required to earn it.
2,105 new backlinks
Earned over 24 months through our internal outreach system, building the authority that keeps those 13,459 first-page rankings locked in.
Optimize → Create → Distribute
The products and the care were already there. Our job was to make sure pet owners could find them:
Optimize
We rebuilt the Shopify store’s technical foundation so search engines could crawl, understand, and rank every product and collection page.
Create
We produced content around the exact questions pet owners ask, from medication guides to condition-specific health advice for dogs, cats, horses, and farm animals.
Distribute
Our link building outreach earned 2,105 backlinks in 24 months, giving the store the authority to outrank national pharmacy brands.
No shortcuts, no vanity metrics. Every move built toward the numbers above: more traffic, more first-page rankings, and revenue growth the owner can see in the bank.
Expertise without ego
“I would recommend AlchemyLeads to any business owner or marketing team. They’re knowledgeable, experienced, and consistently dependable. Just as important, they’re great human beings — humble, fun, and full of positive energy. In a crowded, competitive marketing landscape, that energy and attitude matter a lot. If you want expertise without ego and a partner who lifts your team’s momentum, AlchemyLeads is it.”
FounderOnline pet pharmacy