The brand installers trusted, invisible to DIY buyers
This manufacturer’s polyurethane protective coatings protect trucks in 50 states and more than 20 countries: truck bed liners, window film, paint protection film, ceramic coatings, and the application tools to install them. A network of 700+ professional installers trusts the brand. Their Shopify store serves both DIY customers and wholesale.
The problem: buyers searching “bed liner kits,” “PPF kits,” “paint protection film,” “ceramic coating,” and “vinyl wrapping” were landing on competitors and marketplaces instead of the manufacturer itself. The mission: make the source outrank the resellers.
The numbers speak for themselves
4x organic traffic growth
From 3,000 to 12,000 monthly visits in 12 months, earned entirely without paid advertising. Truck owners and installers now find the manufacturer first.
969 new keywords on page one
First-page rankings for the terms that drive the category: bed liner kits, PPF kits, paint protection film, ceramic coating, and vinyl wrapping.
2.5x revenue increase
Year-over-year revenue more than doubled as organic search became the store’s most reliable growth channel, for DIY buyers and wholesale alike.
120 new backlinks
Roughly ten authoritative links earned every month, steadily building the domain strength that keeps a manufacturer ranked above its resellers.
Optimize → Create → Distribute
The product quality was proven by 700+ installers. Our job was to prove it to Google:
Optimize
We rebuilt the Shopify store’s technical foundation so search engines could crawl, understand, and rank every product and category page.
Create
We produced content around the exact searches truck owners make, from bed liner comparisons to PPF installation guides, capturing buyers before the competition could.
Distribute
Our outreach system earned roughly ten authoritative backlinks a month, pushing key category pages past resellers and marketplaces.
No shortcuts, no vanity metrics. Every move built toward the numbers above: 4x the traffic, 969 new first-page rankings, and 2.5x the revenue.
Dependable partners, great humans
Knowledgeable, dependable, and genuinely great humans to partner with.
“I would recommend AlchemyLeads to any business owner or marketing team. They’re knowledgeable, experienced, and consistently dependable. Just as important, they’re great human beings — humble, fun, and full of positive energy. In a crowded, competitive marketing landscape, that energy and attitude matter a lot. If you want expertise without ego and a partner who lifts your team’s momentum, AlchemyLeads is it.”
Beau BattinVP, Scorpion Protective Coatings, Inc.