key results
4x Organic Traffic Growth
From 3,000 to 12,000 monthly organic visits in 12 months, without paid advertising
969 New Keywords on Page 1
High-difficulty keywords including "bed liner kits," "PPF kits," "paint protection film," "ceramic coating," "vinyl wrapping," and more ranking in the top 10
2.5x Revenue Year Over Year
eCommerce revenue doubled versus the prior year, driven by organic search
expertise
E-COMMERCE SEO
background
Our client is the official eCommerce store for a leading manufacturer of polyurethane protective coatings, truck bed liners, automotive window film, paint protection film (PPF), ceramic coatings, and professional application tools. Operating on Shopify with both direct-to-consumer and wholesale channels, the company supplies over 700 installers across all 50 states and 20+ countries. They needed a digital strategy to capture organic search demand from professional installers and automotive enthusiasts searching for high-performance coatings and films online.
the challenge
The client faced stiff competition from established automotive aftermarket retailers and manufacturers with large advertising budgets and strong domain authority. Organic visibility was low across high-value product keywords like "bed liner kits," "PPF kits," and "ceramic coating." The Shopify store had untapped SEO potential, and the brand's backlink profile didn't reflect the strength of their reputation in the coatings industry. They needed a targeted SEO campaign to drive qualified traffic from installers and buyers searching for professional-grade automotive protection products.
our approach
We built a three-pillar strategy: targeted link building using our internal outreach system to earn high-authority backlinks pointing to the client's most profitable product and category pages, on-page optimization across the Shopify store for high-converting product keywords, and sustained content efforts to capture long-tail search demand across the automotive coatings and window film verticals.
"Knowledgeable, dependable, and genuinely great humans to partner with."
results
The numbers speak for
themselves:
4x Organic Traffic Growth
From 3,000 to 12,000 monthly organic visits in 12 months, without paid advertising
969 New Keywords on Page 1
High-difficulty keywords including "bed liner kits," "PPF kits," "paint protection film," "ceramic coating," "vinyl wrapping," and more ranking in the top 10
2.5x Revenue Year Over Year
eCommerce revenue doubled versus the prior year, driven by organic search
~120 Backlinks Earned
~10 high-authority links built per month over 12 months, targeting the most profitable product and category keywords
"I would recommend AlchemyLeads to any business owner or marketing team. They're knowledgeable, experienced, and consistently dependable. Just as important, they're great human beings — humble, fun, and full of positive energy. In a crowded, competitive marketing landscape, that energy and attitude matter a lot. If you want expertise without ego and a partner who lifts your team's momentum, AlchemyLeads is it."
Up next
SEO & PPC
Ecommerce coffee parts and equipment supplier
Client
eCommerce Coffee Parts and Equipment Supplier
Mission
Drive higher-quality leads and revive dormant product lines for an artisanal coffee equipment company through strategic SEO and content.
