Great gear, bad agencies
This Pacific Northwest retailer supplies the specialty coffee world: tools, parts, and water pump systems for espresso machines, mobile coffee carts, and catering operations. Modular water systems, gaskets, pitcher rinsers, full cart builds, and consulting. Their products are carried by major retailers and loved by a loyal barista following.
But previous agencies had oversold and underserved, product lines sat dormant, and a small team had no bandwidth to fix it. The mission: earn back their trust with results they could see immediately, then compound them.
The numbers speak for themselves
11x organic traffic growth
A 1,000% increase in high-quality, non-paid customer acquisition. Baristas, cart operators, and catering companies now find this store first.
2.7x revenue increase
Conversion rate optimization and funnel refinement turned the traffic surge into a revenue surge. More visitors, and more of them buying.
11.27x average ROAS
Across 24 months of paid campaigns, every dollar of ad spend returned $11.27. Paid and organic working together, each making the other more profitable.
Revived product lines
Inbound interest around a flagship mobile coffee cart product grew so much the team sourced a new manufacturer and relaunched it. Demand brought a dormant line back to life.
Optimize → Create → Distribute
The expertise and the products were already trusted by baristas everywhere. Our job was to make the internet agree:
Optimize
We rebuilt the store’s technical foundation and conversion funnel so every visit had a better chance of becoming a customer.
Create
We produced content around the searches espresso professionals make, from machine parts to cart builds, capturing buyers at every stage of the decision.
Distribute
Our link building earned the authority to rank, while precisely-targeted paid campaigns captured immediate demand at an 11.27x average return.
No shortcuts, no vanity metrics. Results started showing immediately and kept compounding: 11x the traffic, 2.7x the revenue, and product lines coming back from the dead.
An open book who teaches without ego
“We started seeing results right away. It’s not just more customers; the quality is better. Their SEO and backlinking have brought in exactly the kind of buyers we want. The lift has even revived lines we’d let drift. One example: inbound interest around one of our flagship products grew so much that we sourced a new manufacturer and are relaunching the product. Sean is an open book, teaches without ego, and lets me follow at the pace I need. AlchemyLeads has become an integral part of our team.”
Sara MichelmanCEO, eCommerce Coffee Parts and Equipment Supplier