key results
11x Organic Traffic Growth
We implemented a robust content strategy and technical SEO framework to significantly scale inbound visibility. This sustained growth reflects a 1,000% increase in high-quality, non-paid acquisition.
2.7x Revenue Increase
Through strategic conversion rate optimization and funnel refinement, we achieved a substantial uplift in gross yield.
11.27x Avg. ROAS (across 24 months)
Our data-centric approach to paid media delivered an exceptional return on advertising spend.
expertise
SEO & PPC
background
Our client is a specialty coffee equipment company based in the Pacific Northwest. The company designs and manufactures tools, parts, and water pump systems for espresso machines, mobile coffee carts, and catering operations. Their product line includes modular water systems, espresso machine gaskets, pitcher rinsers, mobile cart builds, and consulting packages. With products carried by major coffee equipment retailers, the client built a loyal following among baristas and mobile coffee operators. They needed a digital partner to grow organic visibility and attract the right buyers at scale.
the challenge
The client had worked with marketing agencies before and left each experience feeling oversold and underserved. Results were slow or nonexistent, and the pitches felt generic. Organic visibility was low for high-value product and category keywords in the niche espresso equipment space. Several promising product lines had gone dormant due to limited demand, and the small team was stretched thin managing day-to-day operations. The owner needed a partner who could deliver real growth without the runaround.
our approach
We built a strategy around SEO and content that matched how the client's customers actually search for espresso equipment and mobile coffee solutions. The focus: technical improvements to their Shopify store, targeted content for high-converting product keywords, and a sustained backlink campaign to build domain authority against larger competitors in the coffee equipment space.
"Before AlchemyLeads, every agency pitch made me feel talked down to and oversold. From our first call, Sean was kind, clear, and judgment-free. Within months we saw results: more customers, better-fit leads, and revived product lines. AlchemyLeads feels like part of our team."
results
The numbers speak for
themselves:
11x Organic Traffic Growth
We implemented a robust content strategy and technical SEO framework to significantly scale inbound visibility. This sustained growth reflects a 1,000% increase in high-quality, non-paid acquisition.
2.7x Revenue Increase
Through strategic conversion rate optimization and funnel refinement, we achieved a substantial uplift in gross yield.
11.27x Avg. ROAS (across 24 months)
Our data-centric approach to paid media delivered an exceptional return on advertising spend.
Higher Quality Leads
Organic search now attracts the exact type of buyer the client wants: baristas, mobile coffee operators, and catering professionals searching for specialty equipment
Product Lines Revived
Inbound interest around a dormant mobile coffee cart product grew enough to source a new manufacturer and relaunch the line
Immediate Results
Traffic and lead growth visible within the first months of the engagement, not the typical "wait three to six months" timeline
Revenue Growth
1x Organic Traffic Growth, 2.7x Revenue Increase, 11.27x ROAS
"We started seeing results right away. It's not just more customers; the quality is better. Their SEO and backlinking have brought in exactly the kind of buyers we want. The lift has even revived lines we'd let drift. One example: inbound interest around one of our flagship products grew so much that we sourced a new manufacturer and are relaunching the product. Sean is an open book, teaches without ego, and lets me follow at the pace I need. AlchemyLeads has become an integral part of our team."
Up next
SEO
Shopify 3pl Warehousing Company
Client
Shopify 3PL Warehousing Company
Mission
Grow organic visibility, earn high-authority backlinks, and drive qualified B2B leads for a Shopify 3PL warehousing company competing against established national providers through sustained link building and keyword targeting.
