Twitter is more than a place to follow friends and be followed. Whether in B2C or B2B, you can use Twitter to create awareness for your business and generate leads. In 2021, about 82 percent of B2B marketers used Twitter for marketing, making it second to LinkedIn for that audience.
Wondering if Twitter is still a viable marketing option even after Elon Musk’s takeover, check out these 2022 Twitter statistics:
- Twitter has about 450 million active monthly users as of 2022
- Twitter has 237.8 million monetizable daily active users (mDAU) as of Q2 2022
- Twitter enjoys about 14.5 million monetizable daily active users in the United States
You can take advantage of the content posted on Twitter to discover new leads. This is where Twitter Advanced Search comes into play.
Twitter’s Advanced Search provides marketers and businesses with many research, analysis, and lead generation opportunities. It helps you search for the desired results and analyze your target audience preference.
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What is Twitter Advanced Search?
Over 500 million tweets are sent on Twitter every day, averaging to more than 6000 tweets every second.
Twitter Advanced Search is a valuable tool that helps users find what they need in just a few clicks. It allows users to search for tweets by keywords and phrases, location, date range, and languages.
For example, suppose you’re in SEO (search engine optimization). In that case, you can search for tweets that contain the word “SEO,” ‘SEO optimization,” “local SEO,” and ”keyword research,” etc., within the past month.
The best thing about Twitter’s Advanced Search is that it’s easy to set up. You only need to type your specific keywords into the search box and then search. You can use this feature to research topics and trends and find real-time events in your industry.
With Twitter’s Advanced Search, you don’t need to go from one tweet to another looking for certain information; it helps refine your searches to get specific tweets from specific accounts or specific date ranges.
For example, if you want marketing information, you only need to type that in the search box at the top of your screen. This feature helps save time, especially when looking for something with tons of information on Twitter.
How to Access Twitter Advanced Search
The easiest way to find Twitter’s Advanced Search is by heading to the search bar on Twitter’s home page and entering your query. You will see the Advanced Search right below the search filters on the upper-right of your page. Another option is to head to http://twitter.com/search-advanced on Twitter website.
Twitter’s Advanced Search tool isn’t available on Twitter’s mobile app. To access it via mobile, visit https://mobile.twitter.com/search-advanced via your mobile browser.
How to Use the Twitter Advanced Search
As stated, Twitter Advanced Search helps pull the information you want from the search results. You will get a long list of search fields when you click Advanced Search. One notable heading you will see is the “Word” section. Here is the list you will get under the “Word” section:
- All of the words
- This exact phrase
- Any of these words
- None of these words
- These hashtags
- Written in (language)
To better understand the “Word” section, let’s look at each of these headlines:
All of These Words
This field helps find tweets with words or phrase you type. For example, if you type “bed and breakfast in California,” you will see tweets that include those phrases. And yes, you should use quotation marks for the best search result.
You can still find a tweet even if you don’t know the exact word or phrase. In that case, use words that you think are relevant to the original tweet.
This Exact Phrase
As the name suggests, this field helps find the exact matches to your query. For example, if you search for “restaurant in Qatar,” you will get search results using those exact words in that order.
Any of Those Words
This field allows Twitter users to search for a group of related keywords. In other words, you can enter different terms for the same thing here. For example, if you’re looking for World Cup mentions, you could enter “2022 World Cup”, “World Cup 2022”, or “@2022 World Cup.”
This is a great way to ensure that all your search options are covered. The search field adds the word “or” between the word or phrase you type to give the most specific results.
None of These Words
Sometimes you may want to exclude some words or phrases to get the most relevant results. This section in Twitter’s Advanced Search allows you to omit words and phrases you don’t want to be included in your search query.
For instance, you may want results for “SEO” but don’t want any mentions of “link building,” or you may want results of “cannabis” but exclude any mentions for “THC”
Marketers can use this field to exclude the mentions of other brands or competitors in their niche or industry.
Hashtags are a great marketing tool on TikTok, Instagram, Twitter, and Facebook. They provide a great way to group content or conversations around a topic so that people can easily find the content they want.
Luckily, Twitter Advanced Search allows users to search for relevant hashtags. For instance, if you’re into CBD marketing, you could type “#CBDmarketing” to see what people are talking about cannabis marketing and how they’re overcoming the various marketing restrictions in this industry.
Lastly, this option lets you find tweets or content in your preferred language. More than 40 foreign languages are listed in this field, so choose the one you want.
This is useful, especially if your business operates in different countries or when considering a foreign market.
No one search strategy is more useful than the other. The best approach would be to combine all strategies to get the most from Twitter’s Advanced Search.
The Accounts/People Section
This section helps filter results according to specific users. Three sections fall under the “Account” section. These includes:
- From these accounts: Twitter will display tweets from the accounts you enter into this section
- To these accounts: Twitter will display results from tweets directed at users you enter in this subsection of Twitter Advanced Search.
- Mentioning these accounts: Here, you will get tweets that mention the accounts you enter in this subsection
This Twitter Advanced Search subsection helps you discover and interact with tweets from accounts you’re interested in. This feature is useful, especially if you want to learn what other people are talking about your brand, your competitors, or your partners on Twitter.
However, when using the Accounts Section, it’s important to note that people use alterations to refer to Twitter accounts. As such, you may want to use these alterations to get the best results.
On the other hand, other Twitter users will neither use alterations nor mention the exact brand names. In such a case, the exact phrase section will come in handy when searching for relevant search results.
Engagement Field in Twitter Advanced Search
One of the primary reasons why people use Twitter is to increase engagement. The level of engagement on Twitter is determined by the number of likes, retweets, and replies an account gets. That said, if your tweet generates thousands of retweets, you have attained a certain level of engagement.
Any Twitter brand aims to get higher engagement. One way you can do an advanced search on Twitter is to filter the results based on the level of engagement. For instance, you can enter the minimum number of likes, retweets, replies, or a combination of the three.
The aim of doing this is to identify posts that add to your engagement and those that don’t add significant value. Once you do this, remove posts that don’t add to your search value.
This section comes in handy when you want to find tweets from a certain time—for instance, when you remember a tweet but can recall the exact date the tweet was sent.
You only need to enter the date range, and Twitter will display the relevant tweet. To get the most from this Twitter advanced search section, use it alongside other sections we’ve highlighted above.
Enter All the Sections for Refined Search Results
The best thing about Twitter’s Advanced Search is that it allows users to simultaneously use all the sections highlighted above. To get more refined and relevant results, enter all the subsections above.
When you understand the Twitter Advanced Search tool, you’ll agree that it’s an invaluable tool that marketers should include in their arsenal.
Tips for Using Twitter Advanced Search Tool for Marketing and Sales
Now that we’ve looked at how to use Twitter’s Advanced Search tool, let’s look at how you can use it for marketing and sales.
Learn About Customer Sentiments About Your Brand
One crucial component of effective marketing is discovering customer sentiments about your brand. Twitter Advanced Search is a great way to learn this.
Twitter search provides both positive and negative feedback. In fact, even negative feedback could lead to great ideas on how to improve your product or service.
This is especially the case when a customer tweets their frustrations, leading to a huge discussion on how to improve your product or service delivery.
To get customer sentiments about your business, include a happy or unhappy emoticon in your search term—for instance, @TwitterSupport(emoticon).
Monitor Customer Sentiments About Competitors
Like you monitor customer sentiment about your brand, Twitter’s Advanced Search allows you to monitor sentiment about competitors. In other words, with this Twitter tool, you can gain insight into what customers say about your competitors.
Similar to finding what your competitors say about your brand, use the name of your competitor brand with an emoticon to get customer sentiments about competitors.
For instance, you can enter the brand name in the “All of these words” subsection of Twitter’s Advanced Search and then enter the happy or unhappy emoticon in the “This exact phrase” section.
Twitter will provide tweets that mention that brand along with happy or unhappy emoticons.
Find Popular Tweets About a Topic
Twitter displays the “Top” tweets for each search term which is a great way to find out what category of tweets works well for your audience. The Twitter Advanced Search tool goes further to help users define unique metrics for the most popular tweets about a topic.
To find the most popular tweets, type your search term in the Twitter search box and then add the operator min retweets:[number] or min faves:[number]. For example, you can search “your company min_retweets:10 or min_faves:10.
By doing that, Twitter will show tweets that mention your company with a minimum of 10 retweets.
Discover the Type of Content Your Favorite Tweeters are Sharing
Twitter Advanced Search tool can help find the content shared by selected accounts. For instance, if you want to know what your favorite tweeters are saying about the future of Twitter, you input the keywords followed by their names: “Twitter(their names). This will show all the tweets about Twitter from a particular Twitter account.
Find Audience-Based Topic Ideas
Content marketing is a serious marketing idea that can produce good results. However, contrary to what some think, content marketing is beyond creating a few blog posts highlighting a few industry-related things.
It’s about knowing your audience and their pain points and creating the content they need. Before you take your laptop and start creating content around random keywords in your niche, you should find audience-specific topic ideas that will bring engagement.
Luckily, the Advanced Search tool can help discover what people are talking about on a certain topic. It helps find blog posts with greater engagements in your niche, which is a great way to discover customer views about the subject and find content gaps.
Create a Saved Search
The Twitter Advanced Search tool allows users to create a saved search.
This feature helps analyze the content other users share, with a specific view on keywords relevant to your industry and your brand mentions.
Saving a search on Twitter is quite straightforward; click the three dots on the right of your search bar and click “Save this search.”
You will see all your saved searches in a drop-down menu when you click the search menu during your next visit. The maximum number of searches per Twitter account is 25.
Connect with Influencers and Industry Hashtags
One way to expand your brand exposure is by partnering with influencers. Twitter influencers have a huge following of like-minded people you can use to your business advantage.
This network of like-minded people provides a great opportunity for marketers to (a) expand their network and (b) target them with organic or promotional ads.
If done right, this can present an opportunity to generate more leads for your business.
Using an advanced search Twitter tool is a great way to find influencers. To do this, input the industry keyword or hashtags alongside other engagement metrics like the minimum number of likes, retweets, and replies.
Click the people option, and Twitter will show a list of like-minded people you can add to your network.
Another way to filter your results is by location using the Twitter search operator for location.
For instance, if you’re looking for a toy blogger in Los Angeles, your search may appear like this: #Toys near: Los Angeles within:10mi min_faves:5 min_retweets:30.
After your search, Twitter will show toy influencers near Los Angeles, depending on your specified engagement metrics.
Improve Customer Care Service
Great customer care is crucial for any business. Today, it’s not uncommon to see customers tweet about their experiences interacting with a brand.
In response, brands should quickly reply to customers’ views, especially if they paint the brand negatively.
Twitter is a great tool for improving your customer care service. With Twitter Advanced Search, you can find what customers say about your brand so you can respond quickly.
To discover customer experiences with your brand on Twitter, search for terms like “support” or “customer service” alongside your keywords. This way, you will find even customer complaints that don’t mention your brand directly.
Once you discover customer complaints, respond promptly and accordingly to boost customer satisfaction.
Monitor Your Brand Mentions on Twitter
Monitoring the mentioning of your company using Twitter’s Advanced Search tool can help enhance your marketing efforts.
Besides monitoring your brand mention, users can use advanced search to monitor their Twitter handle mentions, including tweets that include their URLs.
Filter Your Queries by Location
Like Google My Business, you can use Twitter Advanced Search to find people talking about your brand in a specific location. To achieve this, you’ll use two operators: near and within.
The “near” operator is used alongside the location’s name (whether a country, city or town). You can also use a location’s GPS coordinates found on Google Maps.
On the other hand, the “within” operator is followed by distance.
For example, if you are searching for tweets about restaurants in London with a 15-mile limit, your search term will look like this: “Restaurants near: London within: 15mi.”
Get Media Opportunities
Journalists and PR companies are always looking for businesses and people to interview. Twitter is one of the platforms they use to find these interview opportunities through hashtags.
To find media opportunities on Twitter, use hashtags like “#journorequest” or “#PRrequest” followed by your niche or industry.
For instance, if you’re in beauty, your medium search can appear like this: #journorequest beauty or #PRrequest beauty.
Find Videos or Photos Related to a Topic
Twitter Advanced Search also allows you to search videos and photos on a topic. To do this, go to Advanced Search or the Twitter home page and select videos or photos from the search results.
Boost Your Twitter Marketing Today
Those are the ways you can use Advanced Twitter Search to generate leads for your business. It allows users to analyze competitor mentions and progress as well as product and service mentions.
This information, alongside other valuable insights, can help supercharge your marketing efforts and outdo your competitors.
However, to get the most out of marketing on Twitter and other social media platforms, you need the help of a reliable social media marketing firm.
Here at AlchemyLeads, we have helped numerous brands market their products and services on various digital platforms and can be your worthy partner if you want to boost engagements, generate more leads, or make more sales.