Paid social on LinkedIn, Meta, TikTok, YouTube, Pinterest and Reddit: job-title and account targeting for B2B pipeline, and creative-led campaigns for ecommerce sales.
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Used by the world’s leading companies
Opening Narrative
Your buyers scroll LinkedIn, Instagram, TikTok, YouTube, and Reddit every day. Many brands spread budget across every platform, measure likes and clicks, and never see a clear return.
We pick the platforms that fit your buyers, then build campaigns, creative, and tracking that tie paid social to revenue. For B2B that means account-based reach and qualified pipeline. For ecommerce it means profitable ROAS and new customers.
Senior specialists plan each platform separately, test creative on a fixed schedule and judge every campaign on pipeline or revenue in your CRM.
Why do I need paid social services?
Social is where buyers form opinions before they ever fill out a form.
Paid social creates demand that search alone can’t capture. It puts your brand in front of buyers before they search for your category, and keeps you visible across long B2B buying cycles.
Each platform plays a different role. LinkedIn reaches job titles and target accounts. Meta and TikTok drive ecommerce scale. YouTube builds trust with video, Pinterest reaches planners, and Reddit reaches buyers asking peers for honest recommendations.
Social conversations, especially on Reddit and YouTube, often shape what ChatGPT, Perplexity, and Google AI Overviews say about a category. Paid social that builds real awareness helps buyers recognize your brand when AI search puts it on the shortlist.
Paid social services
Paid social matched to how your buyers decide
Paid Social Audit & Channel Fit
We review current campaigns, tracking, audiences, and creative across platforms, then recommend where your budget belongs. You get a clear view of which channels drive revenue and which only drive impressions.
Cross-Channel Strategy & Budgets
A plan for which platforms to run, what role each plays, and how budget shifts as results come in. ROAS and CPA targets are tied to your margins, sales cycle, and pipeline goals.
LinkedIn Ads for B2B
Account-based campaigns targeting job titles, industries, company lists, and buying committees. We use lead gen forms, document ads, and thought leader ads to build qualified pipeline, not vanity engagement.
Meta Ads (Facebook & Instagram)
Prospecting, retargeting, and Advantage+ campaigns powered by the Conversions API and steady creative testing. Meta is often the main revenue engine for ecommerce and a strong retargeting channel for B2B.
TikTok Ads
Native, creator-style video built for TikTok’s feed, with Spark Ads, catalog ads for ecommerce, and tracking through the TikTok Pixel and Events API. Built to reach new customers profitably, not to rack up views.
YouTube Ads
Video campaigns that explain complex products, build trust with buying committees, and retarget engaged viewers. We measure YouTube by assisted conversions, pipeline, and revenue, not views alone.
Pinterest Ads
Shopping and promoted pin campaigns for ecommerce brands whose buyers plan purchases ahead, from home and lifestyle to equipment and gifts. Catalog-driven ads put products in front of shoppers while they decide.
Reddit Ads
Community-targeted campaigns that reach technical buyers and enthusiasts in the subreddits where they ask for recommendations. We write ads that respect each community’s culture and earn attention instead of annoying it.
Social Creative Strategy & Testing
Platform-native concepts, hooks, and formats planned in themes and tested in a structured way. We scale what converts and retire fatigued ads before cost per acquisition starts to climb.
Tracking, Pixels & Conversion APIs
We implement pixels and server-side conversion APIs across LinkedIn, Meta, TikTok, Pinterest, and Reddit, then connect offline conversions from your CRM so each platform optimizes toward real buyers.
Revenue Dashboards & Attribution
A 24/7 real-time dashboard that ties social spend to orders, leads, pipeline, and revenue across platforms. You compare channels on the same business metrics instead of each platform’s self-reported numbers.
Paid Social Strategy & Advisory
Quarterly strategy reviews comparing LinkedIn, Meta, TikTok and other platforms on cost per qualified lead and ROAS, then setting the next creative tests and budget split, with Slack and email updates between reviews.
Questions
Paid Social FAQs
Which paid social platforms are right for my business?
It depends on who buys from you and how they decide. B2B and industrial brands usually start with LinkedIn for account-based reach, then add Meta and YouTube for retargeting and education. Ecommerce brands often lead with Meta and TikTok, adding Pinterest or YouTube where buyers plan purchases. Reddit fits technical and enthusiast audiences. We recommend channels based on revenue potential, not trends.
Does paid social work for B2B and industrial companies?
Yes. LinkedIn lets us target by job title, company, industry, and named account lists, which suits long, committee-driven B2B sales. Meta and YouTube keep your brand in front of those same buyers between sales conversations. We connect every platform to your CRM, so campaigns are judged on qualified leads and pipeline, not likes or follower counts.
How do you measure paid social results?
We measure paid social by revenue, ROAS, cost per acquisition, qualified leads, and pipeline. Pixels and conversion APIs send clean signals to each platform, and CRM or Shopify data shows what actually closed. You see every channel side by side in a 24/7 real-time dashboard, and we review strategy together every quarter.
How long does paid social take to work?
Paid social produces readable data within a few weeks. The first one to three months go to tracking setup, audience and creative tests, and finding which platforms earn more budget. B2B programs often need longer to show their full effect on pipeline because sales cycles are longer. Results depend on your offer, creative and budget, so we agree on benchmarks up front.
How much do paid social services cost?
Pricing depends on scope, including how many platforms, markets, and creative formats are involved. Ads management starts with our Silver plan, which adds Google and Meta ads; the pricing page has the details.
Is AlchemyLeads a good fit for my company?
Paid social fits B2B companies that can reach buyers by job title or account on LinkedIn, and Shopify brands whose products sell visually on Meta, TikTok or Pinterest. Our clients typically do $5M to $150M in annual revenue, and we only take engagements where we see a strong probability of success.
