Honest From The Start

Who We Don’t Work With

Great partnerships start with honesty. Here's who we usually pass on, and why saying
no is how we protect results for the people we say yes to.
Most agencies will take any check that clears. We don't. After years of taking companies from seven figures to eight, we've learned that the wrong client costs everyone: them, us, and the results. So before you reach out, here's an honest look at the fits that don't work. If none of this sounds like you, we should probably talk.

01

The Math Doesn’t Work Yet

If you're under about $2M in revenue with an average order value below $300, the return on serious SEO or paid media usually isn't there yet. We'd rather tell you that now than take your money and watch the numbers sit still. Come back when the economics can carry the investment, and they will.

02

You’ve Been Burned By Four Agencies
Already

One bad agency is bad luck. Three or four is a pattern, and the pattern usually isn't the agencies. If every partnership ends in a breakup, the common thread is worth a hard look before you hire a fifth.

03

You Want Reporting Theater, Not
Revenue

Some companies want a color-coded spreadsheet every Friday more than they want to grow. Watching us do busywork isn't the goal. We'd rather do the work and show you the revenue as it lands. If weekly reports matter more than results, we're not your team.

04

You Think Your Website “Doesn’t Matter”

"Nobody visits our site, it's just a catalog" is one of the most expensive sentences in business. Companies that believe it usually aren't around much longer. If you don't see your website as a growth engine, we can't build you one.

05

You’re Shopping For The Cheapest Option

We've taken clients from seven figures to eight over two to three years. That doesn't happen at bargain rates. Chase the lowest invoice instead of the highest return, and we're the wrong call. We never save pennies to lose dollars, and neither should you.

06

Everything Is A Five-Alarm Fire

Chaotic, disorganized, "everything is the most urgent task" companies burn out good teams and good results. Strategy needs a little room to breathe. If nothing can wait and everything is on fire, we can't do our best work, and you won't get it.

07

We Just Don’t Click

We're blue collar and we work with people we like. It's not personal, it's longevity. The best results come from relationships that last years, and that's hard to build with someone we dread getting on a call with.

08

You See Marketing As A Cost, Not An
Investment

If you treat AI Search and paid media as a line item to trim instead of an engine that compounds, the partnership stalls fast. The clients who win give the work room to build. The ones who starve the budget choke the very thing that would have grown them.

Oh, And One Last Thing

“You Know Alchemy Isn’t Real, Right?”

Here's the thing: it is. Alchemy is the art of turning ordinary inputs into
something far more powerful, the same way plain electrons become the energy
that runs the world. Apply the right conditions and ordinary becomes extraordinary. That's
the whole job, and we've spent years proving it on real businesses. So if that's your
opening line, we'll just smile, because we're about to change your mind.
The Right Fit

Read All That And
Thought “That’s Not Us”?

Good. That's exactly who we want to hear from.
Let's Grow Revenue