AI SEO pricing

How much does an AI SEO agency cost?

A plain-English guide to how AI SEO and GEO agencies price their work, what drives the number, and what you should expect to get for it.

The short answerMost established AI SEO and GEO agencies work on monthly retainers priced by scope: the number of brands, channels, content and PR volume, and technical depth. Hourly and per-project pricing exist, but ongoing AI search visibility compounds over months, so retainers are the norm. Prices vary widely by tier: specialized agencies like AlchemyLeads start at $6,850 a month, with multi-brand engagements from $15,000 a month, while enterprise GEO agencies commonly charge $30,000 to $50,000 or more a month, and enterprise agency and AI search platform contracts can reach seven and eight figures a year. Compare any quote to the cost of building the same capability in-house: about $42,000 a month for a three-person SEO team with benefits.

Pricing models

How agencies charge

Monthly retainer

Most common for AI SEO and GEO

A fixed monthly fee for an ongoing program. It fits AI search best because visibility, citations and authority build over months, not weeks.

Project-based

Good for defined one-off work

A fixed price for a scoped deliverable such as an audit, migration or site build. Useful, but it stops when the project ends.

Hourly

Common with freelancers and consultants

You pay for time, not outcomes. It can work for small tasks, but it rewards hours spent rather than results.

Some agencies also experiment with performance-based pricing. Read the fine print: who defines the metric, and what happens when an algorithm update moves it?

The market at a glance

What AI search costs at every tier

AI search spend ranges from a few hours of freelance help to multi-million-dollar enterprise programs. Here is how the market breaks down.

Option Typical pricing Best for
Freelancers & consultants Usually hourly or per project Small, well-defined tasks with an internal owner
Specialized AI SEO agencies AlchemyLeads: $6,850 to $10,888 a month; multi-brand from $15,000 a month $5M to $150M companies that need AI search, SEO, content and PR working together
Enterprise GEO agencies Commonly $30,000 to $50,000+ a month Large enterprises with many brands, markets and stakeholders
AI search platforms Software subscriptions; enterprise contracts vary widely Teams that want software to track and optimize AI visibility, such as Scrunch (which AlchemyLeads uses) or AirOps
Enterprise programs Combined agency and platform contracts can reach seven and eight figures a year Global brands running AI search across many markets
What drives the price

Scope sets the number

  1. Number of brands, sites or marketsEach brand has its own search footprint, competitors and content plan.
  2. Channel mixAI SEO and GEO alone, or combined with traditional SEO, paid media, digital PR and integrations.
  3. Content and PR volumeHow much new content and how many editorial mentions and AI citations the plan targets.
  4. Technical depthMigrations, site performance, schema and development work beyond day-to-day optimization.
Agency vs. in-house

Compare against the real alternative

Three-person in-house SEO team

  • Head of Search$177,770
  • SEO & content specialist$78,760
  • Web developer$99,520
Salaries alone~$29,700 / mo
With benefits~$42,300 / mo

Median annual pay, U.S. Bureau of Labor Statistics, 2025. Benefits estimated at the BLS private-industry average of about 30% of employer compensation costs.

AlchemyLeads plans

  • Bronze · Foundation$6,850/mo
  • Silver · Acceleration$7,688/mo
  • Gold · Market Dominance$10,888/mo
  • Enterprise · Multi-brand$15,000+/mo

Priced on experience and outcomes, not hours. See what each plan includes.

Want the full breakdown? Read AlchemyLeads vs. hiring an in-house SEO team.

Red flags

What a low price usually means

Guarantees

Guaranteed rankings or citations

No one controls Google or AI engines. Guarantees usually mean vanity metrics or risky tactics.

Junior staffing

Cheap packages, junior teams

Low retainers are often delivered by junior staff with templated work and little strategy.

Reports, not results

Activity over outcomes

If the deliverable is a report instead of pipeline and revenue, you are paying for paperwork.

Questions

Straight answers

How much does an AI SEO agency cost per month?

It depends on scope. AlchemyLeads plans run from $6,850 to $10,888 a month, with multi-brand engagements from $15,000 a month. Pricing is driven by the number of brands, the channel mix, content and PR volume, and technical depth.

How much do enterprise GEO agencies cost?

Enterprise GEO agencies commonly charge $30,000 to $50,000 or more a month, and combined enterprise agency and AI search platform contracts can reach seven and eight figures a year. Specialized agencies like AlchemyLeads offer senior AI search teams from $6,850 a month for companies doing roughly $5M to $150M in revenue.

Is AI SEO more expensive than traditional SEO?

AI SEO and GEO build on strong SEO foundations, so most programs combine them. At AlchemyLeads every plan includes AI search and SEO technical optimization, AI prompt tracking and AI visibility dashboards.

Why do AI SEO agencies prefer monthly retainers?

AI visibility, citations and authority compound over months. A retainer funds the ongoing content, technical work and digital PR that AI engines reward.

Does AlchemyLeads bill by the hour?

No. Clients invest in experience and outcomes, not hours. Hourly billing only applies when it is specified for a specific development project.

Keep reading

Related guides

Explainer

How AI search works

RAG, grounding and how AI assistants retrieve, rerank and cite sources.

See how AI search retrieval works →

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AlchemyLeads vs. an in-house SEO team

Salary, benefits and tooling costs side by side with an agency plan.

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Compare

AlchemyLeads vs. a freelancer or fractional lead

When a single specialist is enough and when it is not.

Read the guide →

Guide

How to switch SEO agencies

Move agencies without losing rankings, data or momentum.

Read the guide →

Timeline

How long AI SEO takes to work

What to expect in months 1 to 3, 3 to 6 and 6 to 12.

Read the guide →

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