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The retrieve-once-then-generate model that defined the first wave of AI search is over. Every major AI search platform has moved on. Google AI Mode, ChatGPT Search, Perplexity Pro Search, Claude with Computer Use, and the Microsoft Copilot agents all run a different architecture now. They plan. They route between tools. They retrieve, read, then retrieve again. They grade their own

Google just gave the SEO industry a new term. Non-commodity content. Danny Sullivan introduced it at Search Central Live Toronto in April 2026, and Google’s updated AI Search guide put it in writing in May. The framing is sharp. Commodity content is anything someone with a content brief and an internet connection could write. Non-commodity content is the stuff only

Is AI search just SEO? Half the industry says yes. The other half says no. Google says it’s all still SEO. Microsoft has been publishing posts that call it Generative Engine Optimization. Rand Fishkin at SparkToro pushes back on the new acronyms entirely. Two vendors have probably pitched you “GEO services” this quarter. Here’s the honest answer. Yes and no.

Every marketing leadership meeting in 2026 ends the same way. Someone says “AI agents.” The room nods. The meeting ends. Nothing on the site changes. That gap is starting to cost real revenue. AI agents are already on your site. They’re reading the docs, parsing the product pages, and deciding which brands to recommend to buyers who never see a

The New SEO Approach for Ecommerce Growth   Rising CPCs. Saturated ad platforms. Customer acquisition costs climbing quarter after quarter. For ecommerce and B2B brands, the math on paid media keeps getting harder. And the question more marketing leaders are asking: where does organic search fit into a sustainable growth strategy? Our Founder & CEO addressed many of these questions