While marketers focus more on video campaigns, webinars, copywriting, and other contemporary ways to reach their customers, you should not ignore email—one of the oldest yet most effective ways to pass your message to your customers. The number of emails sent has increased each year. Statistics show that about 306.4 billion emails were sent and received daily in 2020, which is expected to reach over 400 billion emails daily by 2025.
Not just that, email has a robust return on investment (ROI) of 4200%. This means for every $1 spent; you will generate about $42, making email marketing one of the most effective marketing options available today. If you are not using email marketing in your marketing campaigns, you are missing out on the opportunity to present your brand to the right audience to increase your revenue. Let AlchemyLeads search marketing agency set up an effective email marketing campaign with your customers in mind to meet your business goals.
Table of Contents
What is Email Marketing?
Email marketing is the most powerful digital marketing tactic to help generate and convert leads. Contrary to what you may have heard, email marketing is not dead. In fact, about 61% of consumers prefer to interact with brands via email despite the increased popularity of chat applications and mobile messengers. The best part is that this applies to all genders and age groups.
Gary Thuerk sent the first marketing email in 1978, which resulted in $13 billion. This marked the start of what would later become the most effective and used marketing channels to date. It has remained one of the marketing channels for marketers to build genuine connections with customers to keep their businesses alive.
So, what is email marketing?
In simple terms, email marketing is a digital marketing tactic that uses email to promote a business. It is a powerful digital marketing strategy that companies worldwide use to develop brand awareness, build customer relationships, and drive sales.
Email marketing takes different forms, including weekly email newsletters, acquisition emails, retention emails, and promotional emails.
Email newsletters are popular marketing campaigns that marketers use to provide valuable knowledge and tools. The idea is to ensure that the newsletter content is engaging to help build a relationship with subscribers, increase retention and engagement, and strengthen subscriber loyalty.
Acquisition Emails provides a way to convert people who have opted to receive your emails into customers. In other words, acquisition emails help move leads through the conversion funnel faster. It involves creating informative content and attractive offers to encourage those in your email list to become active customers.
Retention emails are a critical part of email marketing campaigns to help retain your hard-won customers.
Are you looking to drive signups, sales, and new product offerings for your business? You need to consider promotional emails—offers that encourage your target audience to buy a new product or service. Promotional emails provide an excellent way to reward engaged customers, encourage users to subscribe to new products or services and cross-sell products to your customer base.
About 79% of business-to-consumer (B2C) and 87% of business-to-business (B2B) advertisers use email to distribute content. The key is to use different email service providers (ESPs) to send automated, personalized emails.
Email marketing will help grow and promote your business in the competitive digital world when done right.
Let AlchemyLeads Handle Your Email Marketing Campaigns
Understanding what email marketing is and how to optimize email campaigns for your business is paramount—it leads to coordinated promotional strategies and significant business growth. Failure to do this can lead to reverse effects—poor promotional strategies and business decline.
Do not let the latter be your business story. Let a reputable email marketing company manage your email marketing optimization to get the most out of your promotion efforts.
AlchemyLeads Search Marketing Agency provides conversion-focused email marketing services with your brand’s needs in mind. Contact us today to discuss how our services can help attain your goals.
Why Email Marketing is Important in 2022
Email is not a new thing. It has been around since 1971. But even at more than 50 years old, email is used more today than in the past decades.
There have been a lot of concerns about why people would still use emails while social media has regained increased popularity now. While no one can dispute the fact that social media is a crucial digital marketing channel, email benefits are far more.
As earlier stated, there were more than 4 billion global email users in 2020. Besides, research shows that more than 80% of Americans check their emails at least once per day, with a significant number checking their emails several times a day. About 61% of consumers prefer email when communicating with small businesses.
Given the above figures, ignoring email marketing campaigns means missing out on significant opportunities to build a robust customer relationship and increase sales. A great email marketing strategy provides an excellent opportunity to reach target customers and increase revenue. Ready to jumpstart your marketing journey for your business? Talk to our email marketing specialist on the best way forward.
The Benefits of Email Marketing
The benefits of email marketing for your business cannot be overstated. Yes, social media marketing and other forms of digital marketing have grown exponentially. However, emails remain a perfect choice for people looking for special deals from their favorite brands. To help understand how email compares to social media, check the below statistics:
- 60% of consumers sign up for promotional emails from brands they are interested in. This is not the case for the 20% of people who follow brands on social media.
- 44% of users check emails for a deal for a brand they know compared to only 4% on Facebook
The truth is deals and discounts play a critical role in driving sales, and the fact that 44% of users check their emails for deals puts email marketing ahead of social media marketing. Besides, about 60% of consumers say that they’ve purchased after receiving a marketing message via email. On the contrary, about 88% of consumers don’t consider a buy button due to a message they receive on social media.
Still not convinced that email marketing is essential for your brand growth? Here are the benefits of email marketing:
Email is one-to-one communication—it provides a great way to reach someone directly. And having that people don’t just let people to their inboxes nowadays, sending personalized emails provides an excellent opportunity for brand awareness.
Sending emails to users’ inboxes means that your brand will have a special place in the minds of your subscribers. After all, you cannot compare the impact of a personalized marketing email with a social media post that people might end up not seeing or ignoring.
The best part about email marketing is its scalability—you can send emails to thousands of recipients for a relatively low cost than other digital marketing channels.
Better Business Reach
Email marketing provides a better opportunity to expand your business reach than other marketing methods. Statistics show that 99% of email users check their inbox daily. Of this, 58% check their emails first thing in the morning, and 72% of users check their email inboxes more than six times a day. Additionally, about 92% of internet users have at least one email account.
By partnering with a reputable email marketing specialist, you will reach your target audience while being CAN-SPAM Act compliant.
Build Customer Loyalty
Marketing should be customer-centered with a focus on building relationships with individual customers. Luckily, email marketing allows you to build stronger customer/client relationships through regular email communications to build brand loyalty and generate sales.
Email marketing helps build customers at every stage of the buyer journey, including lead-nurturing, onboarding, conversion, and retention. You can also use email marketing alongside sales CRM systems to improve communication.
The best part is that the cost of engaging or marketing to an existing customer using an email campaign is much lower than social media marketing, paid advertising, and other marketing channels.
Email marketing is undoubtedly a powerful way to build a community and drive more business while saving you money.
Sending an email marketing campaign to your subscribers is an excellent way to boost sales when launching a promotion. These email marketing techniques can further help increase your conversions:
Create special offers or personalized discounts for subscribers’ anniversaries and birthdays to engage your audience better
Abandoned email triggers for users who add items in their cart but don’t checkout
Email marketing allows for hyper-personalized communication for your audience instead of delivering a broad message. This way, you can reach a wide range of audiences with a personal touch.
Cost is an important factor when it comes to marketing. Luckily, email marketing is more cost-effective than other marketing strategies. Many email tools offer free plans and pricing packages to suit all budgets.
Saves Time and Effort
Compared to traditional marketing, email marketing is less labor-intensive. Whether you run a small business or multi-location firm, no labeling is required before distributing each campaign.
Besides, target email marketing makes it possible to engage with different market segments (no matter the size). And you don’t have to learn how to navigate email marketing campaign optimization. As one of the top email marketing agencies, we’ll handle this for you.
Your Own Email List
The best way to look at this is to compare your email list with social media followers. No matter how many social followers you have, if you lose your social media account, you lose your followers too. A good example is what happened to former US President Donald Trump.
This is what makes having an email list worthwhile. That even if everything else goes south, you can still contact people who believe and are interested in your brand via email. Besides, email is a one-on-one communication channel, which makes having your own email list even more beneficial to your business.
Ability to Test Your Email Campaigns
Like any other marketing strategy, you need to test your email campaigns to see whether you’re getting it right. Luckily, there are various ways to test your email marketing efforts to drive strong results. A/B and multivariate testing allow marketers to examine various email marketing components, including the subject line and time. This gives insights on what you need to change in email marketing strategy to drive powerful results with your email campaigns.
Email is accessible to everybody, no matter their age. Even the least experienced digital-savvy can easily use emails. Yes, we are in the digital era, but not everybody wants to use the internet. In that case, an email will come in handy, making it the most powerful form of digital marketing.
Email marketing software provides valuable data into the performance of your email marketing campaigns. The most important engagement metrics to track include open rates, click rates, bounces, click-through rates, and conversions. Discuss these data and analytics with your email marketing specialist to better understand how you can reach your audience.
As you can see, there are many benefits of using email marketing campaigns to advertise your business. However, sending email campaigns is not enough—you need to ensure that they are effective and capture customers’ interest.
The best way to achieve this is by creating relationships with your prospects and existing clients to build customer loyalty. No matter the size of your company (whether a small business, fortune 500 company or multi-location agency), our email marketing agency can handle your email marketing campaigns for better reach and conversions.
Email Marketing Services That Drive Conversions
You need to use money to make money. However, you need to consider various factors before investing your money. After all, you need your marketing efforts to provide results and get better ROI; otherwise, you will lose your money and the opportunity to grow your business.
Like most small businesses, you want a cost-effective way to promote your brand to the right audience and drive more revenue, right? Well, email marketing might be what you need. Statistics show that email marketing will help bring 40 times new customers than Twitter and Facebook combined. Additionally, the best email campaigns will improve customer acquisition and retention.
Ideally, here’s what you can achieve with a data-focused email marketing campaign:
- Build credibility
- Connect with more customers
- Build a unique brand
- Reach customers real-time
- Improve brand recognition
- Tracking and analytics
- Save time and budget
- More website traffic
- More targeted messaging
- Communicate in-depth information
So, should you consider email marketing for your small business?
Our email marketing service offers a sure way to take your small business to the next level. With our drip marketing automation services, you are guaranteed a strong brand awareness email campaign to keep your prospects talking about your brand. That said, let’s look at what drip marketing is and how you can further grow your business with our marketing automation services.
What is Drip Marketing?
Email newsletters are an excellent way to send out your company’s latest announcements and offers. However, it comes with one major challenge. New subscribers can only see new emails—the ones you send after they sign up but cannot see the emails you’ve sent on your list. This is where drip marketing comes in.
Drip marketing, also known as a drip campaign, automated email campaign, or marketing automation, is a marketing strategy that involves breaking down any sort of marketing communication (emails, brochures, social media posts, phone calls, etc.) into a series of drips spread across a certain period of time.
In other words, drip marketing aims to promote continuity of communication and slowly encourage prospects to make a purchase instead of selling point-blank. The goal of a drip campaign is to keep what you’re trying to sell in the prospect’s mind to increase conversions.
Email is the most common medium for drip marketing due to its low and ease of automation.
What Does Email Marketing Software Do?
While there are many email marketing software products, many have similar features. The main difference is their deployment (on-premise vs. cloud) and packaging (stand-alone app or integrated within a CRM). Drip marketing software helps facilitate email marketing automation. Here’s how it achieves this:
- Managing mailing list. Uses your company’s metrics to segregate the mailing list into smaller, targeted groups
- A/B testing. Allows email marketing specialists to send different email sets to a small group to measure how it works before sending them to the rest of your mailing list
- Analytics and reports. Includes basic analytics such as open rates, CTRs, trending content, and demographics
- Integration. Links drip marketing campaigns with other tools
- Auto responders. Sends targeted content to your mailing list based on key metrics such as engagement
- Merge tags. Enables email personalization
Types of Drip Marketing Campaign?
Here are the types of drip marketing campaigns to include in your email marketing funnel:
- Top-Of-Funnel (TOFU) Drip: TOFU is the first stage of the buyer’s journey. This drip includes strategies to create awareness about the product and initiate a conversation with the prospect.
- Educational Drip: After initiating a conversation with your prospects, you need to educate them about your offers, thus the educational drip. This drip involves providing more information about your products or services and closing more sales.
- Re-engagement Drip: Email marketers use the re-engagement technique to reach out to customers who have shown interest in your brand but have gone cold.
How Effective is Email Marketing Automation?
Email marketing automation involves making promotional campaigns an automated process. But how effective is it? Marketing automation saves marketers a lot of time and effort from creating and sending new emails each time they launch a new sale, a prospect shows interest in their brand, or a customer abandons a cart. Besides, research shows that marketing automation leads to an 80% increase in leads and about a 70% increase in conversions. That said, here is why you should consider drip email marketing for your company:
- Create segmented mailing lists
- Convert prospects into customers
- Capture abandoned carts
- Increase customer retention
- Improve engagement with prospects and existing customers
- Boost efficiency
- Boost customer engagement and loyalty
- Integrate with the customer buying cycle
- Increase revenue with transactional emails
- Automate B2B and B2C email marketing
- Personalize your brand message
Ready to get started with email marketing automation? We can help
Email marketing automation is all about making your messaging more personalized and timely. Let us create your email workflows to send to your subscribers automatically. Our team considers various intent signals, including user interest and behavioral metrics that act as signals when building a highly segmented drip marketing campaign to increase open rates and click rates. Get in touch today for an effective email marketing campaign.
AlchemyLeads’s Email Marketing Campaign Service
There’s no better time to get started on email marketing than now. Our email marketing service will help your business utilize email marketing automation to deliver messages to your email list effectively. The best part? We have different email marketing services that fit your unique marketing goals.
Performance Audit and Strategy
Your email marketing strategy will only be effective if it aligns with the current trends. Our email marketing strategies involve performing B2C and B2B email marketing audits to discover factors that influence email marketing success and those that impact your strategy negatively. Our email marketing services include:
Email Template and Campaign Review
Our email marketing specialists review your email campaign and template for the past year to determine the performance and engagement of your email marketing campaign. This includes checking your email design, subject line, and CTAs (calls-to-actions) to determine any loopholes in your strategy.
Ensuring you work with updated email lists is vital for the success of your email marketing campaign. We review your lowest- and top-performing campaigns to ensure that you’re not working with 23-33% of outdated emails every year. We also analyze subscriber and unsubscribe demographics to ensure you get the most out of your email lists.
There’s nothing worse as your email lists land in the wrong inboxes. We review all your technical issues, including deliverability issues, spam complaints, and IP blacklisting, to ensure your email newsletters get to the right people.
A comprehensive email marketing strategy review that includes audience segmentation, email automation, email list health, among other things, helps determine what you need to do to boost your marketing results.
Email marketing audit gives us a clear picture of what is working and what derails your email marketing results. We provide proposals for code and design, CTA, content, frequency of emails sent, automation, and potential for A/B testing.
Custom Email Template Design and Development
You need a custom email template for creating email marketing newsletters and drip campaigns. Our email marketing team will help design, develop, and deploy custom email templates that match your branding and desired user experience (UX). Here’s what to expect from our email campaign services:
Email newsletter and drip marketing templates are just as important as the messaging that gets into your subscriber’s inbox. Our email marketing specialists use clean code to design responsive email and drip marketing templates for all clients.
Training on How to Use Custom Templates
We don’t just stop at creating custom email templates. As one of the top email marketing agencies, we teach you how to use these templates. Each template we deliver comes with instructions about the design and email process.
At AlchemyLeads, we can help install your template to the ESP (extrasensory perception) of your choice so you can start sending emails right away.
Quality Assurance (QA) and Testing
Our goal is to see your email newsletters and marketing email give you the results you want. We run all your campaigns through high-quality industry tools to ensure they are responsive, well-coded, and provide the expected results.
Compatibility with Top Email Clients
We don’t just deliver high-quality template designs; we ensure that they align with your unique branding and brand message. The best part is that our email templates are compatible with top email clients, devices, and operating systems (OS).
Email Marketing Management
We also collaborate with your in-house email marketing team to manage your monthly email services for better results. This package includes:
Marketing Goals Review and Targeting
Are you getting the results you want from your email marketing? At AlchemyLeads, we work with your team to better understand your marketing goals and develop a powerful email marketing strategy to achieve those goals.
Adherence to Brand Guidelines
Are you getting a return on investment from your email marketing efforts? As one of the top email marketing agencies, we understand that consistency is vital for email marketing success. We also understand that your marketing content needs to adapt to emerging trends. We put together all the items we need for your campaign success and create a calendar to guide our campaign deployment.
Campaign Design and Deployment
Not sure how to run your email marketing campaign? Our email marketing service got you covered. We design custom email marketing newsletters based on your unique marketing goals to ensure you achieve your objectives.
Campaign Tracking and Reporting
As one of the top email marketing agencies, we provide detailed monthly reports regarding your email marketing campaigns. These reports provide a thorough review of each campaign sent over the last month, including engagement metrics such as click rate, open rate, and conversions.
Ongoing List Maintenance
As one of the top email marketing companies, we do not just focus on audience engagement. We also focus on ensuring that you are targeting the right audience. We aim to consistently boost user engagement by ensuring that your email marketing message gets to the right inboxes at the right time.
Ongoing Management and Optimization
Are you worried about the health of your ESP? We take the extra step to ensure your account is optimized and performs at its best. These tasks include list cleaning, additional segmentation, revising your email marketing campaign, among other things.
ESP Review and Migration
Are you looking to improve your ESP to meet your needs? As one of the top email marketing agencies, we evaluate your options to ensure you do not experience issues with reporting or integrations. We aim to ensure you get the highest ROI from your email marketing investment. Our services include:
Ignoring campaign audits is a recipe for an ineffective email marketing solution. We conduct a thorough campaign audit to determine any issues in your ESP, including missing integrations and lack of specific reports.
Data Migration and Setup
Wondering how to make a smooth transition when moving to a specific ESP? At AlchemyLeads, we can help in:
- Automation setup
- Data migration and transfer
- Migration setup
- Domain authentication
- Integration setup
Demo and Presentation
Choosing proper ESP for your business is paramount. At AlchemyLeads, we don’t just help determine the right ESP; we link your company to your ESP’s customer service. We provide educational demos to help understand each option.
Are you wondering which is the best ESP for your business? We review the leading ESP platforms and recommend the best ESP for your specific needs.
Email Newsletters Services
Email newsletter is a great way to inform your customers about brand promotions and your offers. AlchemyLeads’s email newsletter service will help keep your customers engaged about your marketing campaigns. Our email newsletter services include:
Product and Service Promotions
Are you looking for a profit-focused email newsletter campaign? We personalize your email newsletter service to match your ideal market needs.
Targeted Email Campaigns
Do you need an email marketing campaign that matches your marketing goals? As one of the reputable email marketing companies, we develop tailored email marketing campaigns that bring results. We also create RSS-to-email feeds to send updates to your audience from your blog. Need to automate your email follow-ups? We’ve got you covered.
Professional Newsletter Templates
Need professional and clear design templates for your newsletter campaign? We design and develop professional templates that match your brand’s marketing needs. The best part? Our email templates are responsive on all types of devices.
Newsletter List Management
Are you looking to grow your newsletter? AlchemyLeads email newsletter service got you covered. We optimize your site to encourage more people to sign up for your newsletter. Our email marketing team goes a step further to give your emails more exposure to get more subscribers.
eCommerce Email Marketing Services
We provide the best email marketing service for Shopify and other eCommerce platforms. Our email marketing specialists use various ESP’s to ensure the success of your email marketing campaigns. Our services include:
Are you looking for the best email strategy focused on your target audience? Our email specialists create effective content strategies, discount recommendations, and automated campaigns for your newsletter services.
Email Automation Strategy
Looking to automate your email campaigns to trigger future campaigns? We create an automation strategy for your eCommerce.
Need to change your ESP to match your email marketing campaign? We migrate templates, contacts, and campaigns to your ESP of choice on time.
Need to design your email templates from scratch? Our design experts understand what makes a good eCommerce email marketing design to boost audience engagement and conversions.
Email Blast Service
Looking to send customized and relevant emails to your subscribers? We use advanced email blast software to ensure your email blasts are CAN-SPAM Act compliant. Here’s what our email blast service entails:
Do you need user-friendly designs for your email marketing campaigns? Our web design nerds and content writers commit themselves to creating email blast templates with your recipients in mind.
Email List Management
Without proper management, email blasts can increase your chances of landing in the spam folder. We help avoid this by ensuring that the right message gets into your recipient’s inbox based on their age, gender, and behavior.
Tracking and Analytics
Want to track your email campaign results? As one of the best email marketing services, we use email blast software to test and track your newsletter designs and performance.
At AlchemyLeads, we don’t just create email blast campaigns. We provide proposals on how to improve your email marketing strategy to make it more effective.
Email Marketing Automation and Management
You shouldn’t ignore automation if you want to make the most out of your email marketing campaigns. Our email marketing automation includes:
A custom-built welcome series for new users that submit information to your site comes in handy. We offer a multi-step sequence to educate your leads and encourage conversions.
Web Activity Campaigns
Website activities are an excellent way to learn more about your audience to create a highly-targeted campaign. We use insights from your site to provide proposals about the best campaign for each visitor.
Don’t lose customers who have shown interest in your products or services to your competition. Our win-back reengagement automated service will help win back unengaged contacts for better conversions.
Drip Campaign Sequences
Do you want to keep your audience engaged? We identify drip sequences that match your business to boost contact engagements and conversions.
AlchemyLeads Email Marketing Service is the Best for Your Email Marketing Campaign
Looking for the best email marketing service for your email marketing campaigns? AlchemyLeads email marketing service got you covered. Here’s why you should choose AlchemyLeads for your email marketing campaign:
Experienced Email Marketing Specialists
Our email marketing specialists are highly experienced and boast many years of experience. We are always looking to improve our email marketing strategy, marketing software, and digital platforms to ensure you get the most from your email marketing efforts.
Full-Service Email Marketing Campaign
Our email marketing specialists handle everything—from drip marketing to eCommerce email marketing to email blasts to email marketing automation. Whether you need one of these services or a combination of email marketing services, think AlchemyLeads’s email marketing specialists.
Targeted List Segmentation
Email marketing services should be goal-oriented and focus on clients’ needs. We use advanced email marketing software to tailor your audience list and ensure that your email message gets to the right inbox at the right time.
Comprehensive Email Marketing Reports
Apart from developing and setting up targeted email marketing campaigns, we provide detailed email marketing reports on many issues, including open rates, sales/leads driven, and traffic. We incorporate your email campaign with Google Analytics to provide regular insights into how your campaign works.
Integrated Digital Marketing Services
To get better conversions on your email marketing campaign, we incorporate other online marketing tactics alongside your email marketing campaign. Our digital marketing services include search engine optimization (SEO), content marketing, digital PR, social media management, and PPC marketing.
A/B Campaign Testing
As one of the top email marketing agencies, we ensure you get the most out of your email marketing campaigns. We give much attention to your subject line and content to ensure they serve their purpose. We test everything in your campaign to discover any loopholes in your email marketing campaign and make the necessary adjustments.