Do you have a YouTube channel for your small business, or are you planning to start one and want to know the type of content you can create and post? This post is for you. Here we provide a list of YouTube video ideas for business owners.
Let’s get started!
Table of Contents
Talk About Your Business
People like to know the behind-the-scenes of a company. Talking about your business is an excellent way to let people know more about your business, including your vision, the story behind your product or service, and the impact you intend to leave on society.
People will likely do business with you if they understand your mission and philosophy. Use this part to show the human side of your company and what makes it unique.
It’s an opportunity to show your target audience why you’re different from your competitors and why they should support your mission. If done right, talking about your business is a great way to create a long-lasting relationship with your audience and offers an opportunity to grow your business.
Talk About Your Team
While you may want to focus on your product or service when creating your YouTube videos, you should also take time to introduce your team.
Your company is as good as your team. So, talking about the great people on your team is a bonus in your efforts to promote your business and become more appealing to potential customers.
Of course, not everyone on your team will be comfortable featuring in your video, so discuss this with them beforehand.
However, don’t just focus on the professional side of your team—share their personal life, including family achievements and challenges, so your audience can connect with them.
Make a Company Culture Video
Company culture is another crucial factor that can make your company stand out. In fact, positive company culture can make your company more appealing to both potential customers and employees.
Make an appealing short video discussing your company culture and share the information across various digital and social channels.
A company culture YouTube video should not highlight one thing or have a specific approach—it should highlight what it means to work in your company and the team members that make the company’s working environment unique.
Regardless of your industry, here’s what you can include in your company culture videos:
- What makes it unique to work in your company?
- What holds your team together?
- What makes your company unique?
- A brief history of your company and core values
But a company culture video is not just about attracting the best talent to your team. When done right, a company culture video can present your company as a respected brand to customers, which can mean more business for you.
People want proof more than anything else in the business world. We are in challenging economic times where people are conscious of their spending. So, if you can prove to potential customers that investing in your product or service is worth it, they will be more willing to do business with you.
One way to do this is by creating case study YouTube videos. For example, if you provide web design services, you can create a YouTube video highlighting all the successful websites you have designed for your clients. The catch is to make it eye-catching and attractive to watch and listen to.
The best part is that YouTube videos are flexible, meaning you can include different elements like design, music, topography, etc., to make your video more attention-grabbing.
You can also use case study videos to highlight special features of your product or service without sounding too salesy.
Statistics show that about 95% of new products fail. You can avoid this by creating a great launch video for your product.
A launch video is simply a product video that highlights the launch of a product. In other words, the launch video aims to build brand awareness and create buzz about a new product launch. Make the video short and engaging and encourage sharing to reach as many potential customers as possible.
Product-in-action YouTube Videos
Another great YouTube video marketing idea is creating videos that showcase how your product works. There are various types of product videos you can create depending on your industry and what you want to achieve. The most common ones include the following:
- Explainers: In this type of video, you highlight your product, what it does, and the target audience.
- Demo: This type of video shows the product in action and provides a great opportunity to highlight the product’s value in a real-life situation.
- Unboxing: Here, you include a video on how to unbox the product from its packaging.
To make your product videos more effective, tell a story about your product and make it short. Also, your video should show honesty to give it the human side.
Product comparison videos highlight how and why your product is different from a competitor’s product. Creating comparison videos on multiple products helps customers make a more informed choice.
Product comparison videos provide visual evidence of why your product is better than your competitor’s. However, when creating such videos, avoid naming your competitor or showing their logo, and don’t shy away from mentioning something that your competitor does better.
Videos with Industry Experts
Building relationships with industry experts is a great way to become an influencer in your field. Besides, talking with experts in your industry can give you great insights and fresh ideas to share with your audience.
Once you make these videos, share them on digital and social media platforms for better visibility. This will open an opportunity to become a thought leader in your industry and open many business opportunities.
FAQ and Q&A Videos
Create videos answering questions your audience has about your product, service, or industry. While you can write FAQ content on these questions, creating a video lets you go into details and show examples to your audience.
This doesn’t mean you shouldn’t write FAQ content, but having at least one video that answers questions from your audience is worth it.
To know your customer’s concerns, ask your sales team to document questions they receive from potential customers on the phone, by email, or via your website.
You can also discover common questions from your audience by Googling things related to your business and checking the “people also ask” section of the search results.
Create a Video to Debunk Common Industry Myths
In a world where disinformation spreads and thrives more than facts, you can be a voice of truth and hope to your audience through videos. Take time to create videos debunking any false information in your industry. Of course, you should cite credible sources to make your videos authentic.
This will help set things straight and position you as a voice to reckon with in your industry.
A video testimonial is a video of a product or service user giving positive feedback about your product or service. While you can create a written text on the same, videos offer a more engaging and memorable form of sharing testimonials about your product or service.
Before buying your product or subscribing to your service, customers need assurance. One way you can assure potential that your product or service is worth their time and money is creating a testimonial video.
Video about Job Opportunities
There are many opportunities to promote your business, including when advertising for a job opening.
To attract high-quality talent, your job advert needs to be detailed and seen by as many people as possible. By creating a detailed video about a job opening, the benefits, and the qualifications, you’re more likely to attract ideal candidates than when using text-based job advertisements.
Conduct video interviews with industry experts, clients, or employees from time to time. This will provide unique insights into your industry and gives you great information to share with your audience.
For example, you can interview your clients about their challenges and how your product or service has helped them navigate the situation. Also, interviewing your staff can help viewers understand your product or service better, which is vital, especially when in the decision-making stage.
Finally, interviewing industry experts will help bring credibility and authority to your business. The idea is to find the best interview angle to ensure you get valuable information for your clients and your sales and marketing team.
Conference and Event Recap Videos
This is obvious, although some companies don’t take advantage of it. Whether you hosted or attended a conference or event, the information you gather there can make great YouTube content.
But these videos don’t just provide details of what happened at the event; they enhance the fear of missing out (FOMO), which helps engage those who missed out. You can also recap videos with interviews you conducted there to make them more engaging.
Most companies have written content only, from PDFs, newsletters, eBooks, blog posts, etc. You can visualize this content to reach a wider audience.
One way to achieve this is by creating a video format of the content. Video scribing or whiteboard animation is a creative trend in video marketing you can use to present your information in both text and images. If you have an in-house video editor is a plus; otherwise, you will need to hire a professional to help in this process.
Business and Weekly News Videos
Consider starting weekly industry news videos to highlight important business updates. The news will help attract repeat viewers and enhance engagement. It will also present your brand as an authoritative force in your industry.
Apart from news videos, you can create informative videos to teach specific aspects of your industry. For example, you can create how-to videos explaining how to use your product or what factors to consider when choosing a product.
The aim of the videos should be to inform or teach. Such videos will help make your brand more visible and engaging and create an opportunity to gain more clients.
Also called reaction videos, these videos are popular YouTube marketing ideas. The good thing about response videos is that they are already a buzz, so you only need to take advantage of that.
Reaction videos can bring you much attention without much work because the video is already trending. For example, you could be responding to another trending video, news, or an event which increases the chances of your video trending.
You can create a routine video showing a sequence of actions you follow, like a morning routine. For example, you can create a detailed video on what you and the staff do when you get to work in the morning, what happens on weekends, or a product launch preparation routine.
Unlike a how-to-video, product showcase videos focus on the features and benefits of a product.
Product showcase videos are common for new products, but you can create one for existing ones. For example, you can create a short video detailing important product features you want potential customers to know. Or you have added new features to a product or service and want to inform your customers.
By providing customers with more information about a product, they will understand how it can benefit them and will likely buy it.
Another video marketing idea is sending seasonal greetings videos. Season videos do wonders, especially toward the end of the year when people are planning for the New Year.
Send personalized messages from the company’s CEO or the sales and marketing team to your subscribers and potential customers to connect with them and make them feel valued.
However, remember that these videos are not meant to sell. It’s an opportunity to show your customers that you care and ensure you remain in their minds.
Onboarding is a crucial part of the employee hiring process. Creating an employee onboarding video is a great way to show new employees what your company is all about, including the kind of duties they will be doing and business core values.
These pre-made videos help make the work of supervisors and managers easier as they contain everything employees need to know about the company’s working processes. These videos don’t just speed up the onboarding process but can be a great addition to customer education.
Event Promotion Videos
A promotional video is a video that tells the purpose and benefits of an event or a marketing initiative. In other words, this is a teaser video aimed at grabbing your audience’s attention and telling them about an upcoming event.
Things to include in a promotional video include the purpose/theme of the event, speakers or presenters, booking details, and other related information. You can also include experience from attendees of the previous events you have hosted.
Company announcements offer an excellent way to keep your customers up-to-date with what is happening within your company. This can be news about a new product launch, new talent in your company, achievements, an award, pending maintenance, relocation, and other exciting news.
According to marketers, video is a more effective way to pass important announcements and industry news to your team members and customers than printed media, email, and blog posts. That makes video announcements an effective way to grab your audience’s attention and pass relevant information.
Recap Long-Form Content
You can create videos from your eBooks, guides, or blog posts to reach a wider audience. While long-form content offers a great way to present your information in a detailed manner, given the average attention span of your audience, it may not be as effective as you want.
Create a video summary of your long-form content to cater to people who cannot read through your content for better reach.
You can use YouTube videos to inform people about your special offers and time-bound promotions. Of course, you can use written text to share this information, but videos offer a great way to explain the promotion details to your audience clearly. A video is also more convincing than text.
Product review videos are a great way to showcase product features through sampling, graphics, etc. These videos feature content creators or influencers reviewing different products.
Product reviews are important because they help customers make more informed decisions. Apart from reviews from content creators, include customer reviews to make your videos more authentic.
Tips YouTube Videos
People are constantly looking for information online. You can position yourself as a thought leader in your industry by providing tip videos. This can include tips on how-to-choose a particular product or service or how to use it.
For example, you can provide tips on how to make a website faster or mistakes to avoid when optimizing a website for voice search. Whichever the case, give tips on a subject related to your business to ensure your video is relevant and engageful.
You can also share opinion videos on matters regarding your industry. For example, you can discuss a trending topic or give your opinion on something controversial in your industry.
For those in content marketing and SEO, you can give your insight into trending topics like ChatGPT and other emerging tools in that field. However, the idea here shouldn’t be to force others on your opinion but to provide insights to help other industry experts and users make more informed decisions.
While opinion videos can make you visible, they also come with the potential to cause backlash and friction with a section of your audience, so you should keep that in mind.
Some things are better illustrated than said or written.
Consider using animations or other visual illustrations to clarify a point to ensure it is well understood. This will ensure your audience gets messages faster than when reading through a block of text.
Videos on office tours can be a great addition to your video collection. The best part is that taking these videos is not complicated and doesn’t need to be flashy.
With the right camera, you can take great videos of your office to add them to your LinkedIn life page or careers page. To achieve great office tour videos, alert your team members that you’re filming, so they are not caught unaware.
Business Trailer Videos
You can also create videos that provide a summary of your business, including your mission and values. Your videos don’t need to be complicated. Simple videos that show your audience what you do and what your business is all about will do.
For better comprehension, include slides with text to your business trailer videos. The catch is to make your videos attention-grabbing and create a great first impression about your business.
Do It Yourself (DIY) Videos
DIY videos are videos that teach your audience how to do things themselves. For example, you can create a YouTube video on how to cook a pizza at home or how one can automate their outreach campaign.
Ideally, you can make any DIY video related to your products or services. Just ensure your videos are informative and not longer than necessary.
No matter how serious your business or industry is, you need time for fun. Creating funny clips and sharing them with your audience is a great way to connect with your audience and show the human side of your business.
Videos can relate to industry challenges or even pranks. However, your videos should be moderate and connect to your business.
Unique Product Identifier Videos
What makes your product/service unique from others in the market? Do you think your product has unique use cases that can help in your marketing? You can highlight those factors using a video.
Creating a video demonstrating your product’s unique use cases is a great way to show the other side of your product that your audience doesn’t know and can give your product/service an upper hand over your competitors.
Community Participation Videos
You can also make videos showcasing any charities or causes your business is engaged in. Tell your audience why you started the cause and the impact on society. Ask the audience whether they are interested in joining you in the cause.
Before and After Videos
Before and after videos are a great way to showcase your work and inspire your audience. For example, suppose you have handled a redesign project. You can create before and after videos that show where you started and the transformation you have achieved.
This provides an opportunity to showcase your problem-solving skills and creativity. You only need to document as many “before” clips as possible to act as evidence of the transformation.
If you have an upcoming competition, you can make a video about it and share it with your audience. The video will help amplify your social copy or press release to get more people to participate.
Apart from the competition announcement, you can make another video to announce the winners.
Make YouTube videos discussing a particular topic that impacts your industry. The video can discuss industry challenges, trends, new product features, their impact on the target market, etc. Such videos will help educate your audience and add to your authority in your field.
Videos Showing How a Product is Made
Create YouTube videos showing the process of developing a product from scratch. The main benefit of these videos is that they help the customers understand the work involved in making a product and give them an idea regarding the quality of the finished product.
Customers will likely choose your products over your competitors if you prove your uniqueness. You can achieve this by creating and presenting innovation videos that show your unique product-making process and quality.
Talk about your innovations, world-class technology, and environmental consciousness in your videos. However, don’t use these videos to rival your competitors. Instead, show what you’re doing better and why your product is worth their consideration.
Sometimes you can gain great YouTube ideas by collaborating with other businesses and experts in your industry. For example, suppose you are an SEO expert; you can collaborate with web design experts to create videos on SEO and web design.
The video will contain insights and expert advice from both teams and will be shared by both teams. This will help your content reach a wider audience and be a great link-building opportunity.
Collaboration videos can help increase visibility and views for you and the other party when done right.
You shouldn’t publish business-related videos all the time. Sometimes post videos to inspire your audience and show that you understand their challenges.
A strong inspirational video will not just motivate your audience but will get more shares than videos that talk about your products or services. When more people share your video, you will get more visibility which can mean more business for your brand.
Livestream videos on YouTube, Instagram, or LinkedIn are an excellent way to connect with followers in real time.
Here you can cover an upcoming event, a trend, a new product you plan to launch, new product features, or a customer pain point. However, before you start the live stream, ensure you have prepared the issues you want to address. Remember you are interacting with a real-time audience, and your performance will determine the results you get from the live stream.
Thank You Videos
Saying “thank you” is a great way to appreciate your audience and customers. These simple words can significantly impact the recipient and help create a deep connection with your customers.
What better to say “thank you” to your audience than creating a video of you showing gratitude? Make your video short and mean everything you say.
Yes, ranting can be a great YouTube video idea. Identify a problem in your industry, make a video ranting about it, and share it online. Of course, choose a topic your customers can connect with to show you are passionate.
If you have discovered new products or services that interest your audience, make a video about them. This offers an excellent way to introduce your audience to new technology and trends and boost your business relevancy.
Live Launch Videos
There’s no better way to let people know about your product than to invite them to a live product launch. Plan a YouTube live video to launch your product and invite other YouTubers, influencers, and bloggers to the event. This will help build the hype around the event to increase viewers and chances of making launch sales.
If you want to share your progress, you can do that using a video. The purpose of the video is not to show off (the news will spread anyway) but to ensure that the news is targeted and charming.
Instead of sending an email newsletter or a press release, do a video to make the information more impactful.
Market Overview Videos
Another YouTube video idea is making videos giving your professional view on the market overview. The videos can discuss your competitors’ actions and your business innovations.
You can give your opinion regarding industry developments or ask other professionals in management to participate. This will help build authority for your business and position you as a thought leader in your field.
Videos on How You Make Videos
You can also use videos to show your YouTube subscribers and social followers how you create your videos. This is a great way to let your audience learn about your business values and skills and how you navigate your journey of video marketing. It offers a way to connect with your audience and boost your visibility.
Vlog means a video blog or content in video format instead of a blog.
Vlogging can be a great addition to your content marketing to boost engagement. You can document various things in a vlog, including your personal experience or experiences, educational videos, criticism, or even use it to promote a product or service.
Like tagging on Facebook and Instagram, the YouTube tagging feature allows you to create and share YouTube videos and tag someone to make the videos more visible. When other creators come across the video with a tag, they can create and share a video of their own.
Take advantage of this feature to create and share videos with a trending tag to give your channel more attention.
Get the Most from Your YouTube Videos
No matter the reason for creating YouTube videos, whether to promote a product or service, educate an audience, or just for entertainment, your videos need to be visible to make an impact.
One way to make your video stand out is by optimizing your content for video SEO. This includes optimizing video metadata, titles, descriptions, tags, and categories.
Alchemy Leads can help optimize your videos to maximize your chances of being found on YouTube. Contact us today, and we’ll discuss your product and create a personalized video SEO strategy for your business.