Conversion Optimization – Easy as A,B,T: Always Be Testing

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Even though there is no cookie-cutter and universally accepted formula for Landing Page Optimization, there are some common-sense ideas and approaches to make your Landing Page a highly converting one.

Following a few simple rules of thumb will increase your odds of creating a winner.

If you’re looking for ideas on where to start with your next landing page design, the infographic below is a good place to start.


And most importantly – you should remember that even after you build your first landing page, you must continually A/B test variations to improve those golden conversion metrics.

To sum up, the conversion optimization process and conversion rate optimization when it comes to landing pages – There are a few key points that must always be taken into account.


These bullet points should always be on your mind because believe me, they are definitely on the minds of your consumer as they visit your landing page, whether the consumer knows it or not.

  • Page Headlines
  • Grammar
  • Ad Copy
  • Trust Indicators
  • Strong Call-to-Action Buttons
  • Visual Media Related to Onsite Content
  • Visual Elements Above the Fold


  • ALWAYS BE TESTING (What works for everyone else may not work for your website. Hypothesize and test)

And lastly, Don’t make it all about you.

Your landing page should focus on the value customers will get from downloading your ebook, subscribing to your newsletter, etc. Pages that focus too much on your company or product itself will have a much harder time communicating value. They won’t successfully convert many leads.

Now, go get those conversions!

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