Digital
Onboarding
Please Note:
This page and the video on it are both private. Only those with the link can see the information. However, feel free to pass on the link internally.
Table of Contents
5. Investment
SEO Opportunities
The video below goes into detail of where exactly on your website that optimization is required in order to successfully attract more qualified leads organically.
We have noted below the five key areas in which we can see an immediate opportunity for your website to grow and appear to more potential clients in Google.
Evidence of Potential Business: You already have dedicated landing pages, but they are not currently ranking well as Google needs more positive signals.
On-Page SEO Requirements: Our ‘True Density’ report demonstrated an example of relevant keywords that need to be included on your important pages.
Off-Page SEO Requirements: We can see that several of your dedicated landing pages need to acquire strong and relevant backlinks for better rankings.
Technical SEO Requirements: We identified multiple broken links throughout the website (both internally and externally) that need to be quickly resolved.
Insecure (Mixed) Content: We discovered multiple occurrences throughout your website where external insecure links are appearing in the eyes of Google.
The image below shows a report of keywords that Google wants to see on your page that the competitors (who are ranking on page #1) are using on their sites. This report allows us to perfectly create the exact content that Google wants to see, whilst at the same time ranking for other very important relevant keywords.
The above image represents just one small part of the On-Page SEO work that is required in order to get your ‘hotel maintenance software‘ on page #1 of search. This is part of our signature system framework that allows us to take all of your other important pages and get them ranking higher in the search results also.
12-Month SEO Plan
We have listed below what we believe would be the pages of most benefit to optimize on your website, based on the initial research that we have conducted.
Please note: This is a preliminary 12-month SEO plan that is subject to change once a full SEO Audit, and extensive SEO Keyword Research has been completed.
Month 1: Hotel Maintenance Software – 1 New Qualified Lead Per Month
Month 2: Facilities Management – 10 New Qualified Leads Per Month
Month 3: Maintenance Software – 2 New Qualified Leads Per Month
Month 4: Asset Management Maintenance – 1 New Qualified Lead Per Month
Month 5: School Facilities Management – 1 New Qualified Lead Per Month
Month 6: Caravan Facilities Management – 2 New Qualified Leads Per Month
Month 7: Property Maintenance Software – 1 New Qualified Lead Per Month
Month 8: Computerized Maintenance Management System- 1 New Qualified Lead Per Month
Month 9: Building Maintenance Software- 1 New Qualified Lead Per Month
Month 10: Landscaping Maintenance Software- 1 New Qualified Lead Per Month
Month 11: Sports Facilities Management – 1 New Qualified Lead Per Month
Month 12: CMMS Maintenance Software- 1 New Qualified Lead Per Month
The lead generation figures are based on acquiring 8% of the clicks when ranking on page #1 in Google for the keywords, with an average 3.5% conversion rate. This would generate 23 new qualified leads for your business each month with these pages and keywords optimized, leading to 276 new organic leads per year.
The above pages and keywords were selected for optimization (preliminarily) based on the fact that you are (or have potential to be) ranking for these keywords. As you serve multiple industries that you can generate new clients for you, it is important to give each of the dedicated pages the time and attention it deserves.
Where You Are Now VS Where You Could Be
We can also see (from the image below) that there are multiple keywords that you rank for, however, many of them are currently not targetting your ideal clients. Keywords such as ‘hotel maintenance software‘, ‘hotel maintenance management‘, and ‘hotel facilities management‘ can all drive qualified leads when optimized.
If more relevant keywords were ranking on the page #1 search results of search engines such as Google, this would generate new leads organically each month. This would be dependant on the search volume (estimated people searching that keyword monthly) of the targeted keywords for each unique page of your site.
The Puzzle Pieces for SEO Success
Foundation Firestarter
Gain a Good SEO™ strategy that is tailored to the success of your website & organic revenue.
Conversion Catalyst
Increase the percentage of website visitors that convert into your long-term customers.
Authority Accelerator
Win Google’s trust by being included in their good books. This is a vital step in the process.
Content Compiler
Provide Google with what it loves to see. Unique, helpful, and consistent content.
On-Page Optimizer
Enhance your website’s pages in a way that Google can understand, and therefore rank.
Backlink Booster
Earn links from other reputable websites to provide Google with positive ranking signals.
SERP Solver
Stand out and ensure website clicks in the Google SERPs (Search Engine Results Pages).
Audit Analyzer
Ensure that your website is following up-to-date Google guidelines, & SEO best practices.
Infiltration Initiator
Discover the keywords that your competitors are ranking for, then reverse engineer success.
We install each of these crucial elements into your SEO campaign at the correct time to ensure the best results possible.
More Website Visitors = More Qualified Leads
If you want to be discovered in the search results when your ideal client is searching for a service that you can confidently provide to them then
Lead Generation SEO is the perfect solution for you. Why? Because when a potential client needs your services, they immediately search on Google. The service-based industry can be extremely competitive, and with the digital world we now live in, implementing effective SEO is a must-do for success.
The days of people finding you in a big heavy phonebook are long gone. As you are well aware, all your potential clients are now searching for you online.
Good SEO™ Campaign: We craft a custom SEO campaign to best suit your needs and help you to reach your goals.
On-Page SEO: We optimize all of the important elements that Google is actively looking for on your web pages.
Off-Page SEO: We acquire links from other websites as it is a crucial part of SEO that many businesses neglect.
Technical SEO: We ensure all of the technical aspects of your website are in working order from an SEO perspective.
Regular Reporting: We regularly keep you in the loop on what we’re working on and the results achieved so far.
Please see below for a further explanation of all of the tasks that we carry out in order to boost the SEO of your website in the eyes of Google.
Research and Ongoing Tasks
Monitored Keywords: We carefully monitor where your website is ranking in the search engine results pages for multiple keywords.
Monitored Competitor: We also monitor where your main competitor is ranking for those keywords in search engine results pages.
Search Intent Analysis: We implement keywords for your website that will actually move the needle and help reach your goals.
SERP Analysis: We reverse engineer those ranking on page #1 to discover how your website can rank within the top results.
Website Health Checks: We regularly crawl your website to ensure that all of your SEO elements are implemented correctly.
Google Analytics: We can take care of the initial setup and also create tracking (Goals) that represent your important KPIs.
Google Search Console: We use GSC in order to see where your website is already gaining traction so that we can supercharge it further.
Google Search Console: We use GSC in order to see where your website is already gaining traction so that we can supercharge it further.
Up-to-Date Industry News: We are heavily immersed in the SEO community and this allows us to implement new tactics when as appear.
Regular Reporting: We make sure that you are aware of everything that we have already implemented, results achieved so far, and future plans.
On-Page SEO
Meta Title Optimization: We craft your website’s page titles to increase CTR (Click-Through-Rate) in the SERPs (Search Engine Results Pages).
Meta Description Optimization: We include important keywords that will help your website stand out to your ideal visitors in search results.
Heading Tag Optimization: We discover the best headings to use on your website pages to ensure that Google can understand it and rank you
Image Alt Tag Optimization: We make sure that Google can understand what your images are, whilst including important keywords to rank.
URL Slug Analysis: We optimize the URL of your website pages in order to send further positive signals to Google for a ranking boost.
Secondary Keywords: We create content that includes your important secondary keywords, allowing Google to understand the context.
Internal Linking Analysis: We harness the power of your current backlinks to pass much-needed page authority to currently less powerful pages.
Featured Snippet Opportunities: We analyze the search results of a keyword to see if you have the opportunity to steal the top-ranking position.
Content Creation: We have a strict guideline on our content creation for your website, as it needs to satisfy your visitors and also Google.
Spelling Mistake Alerts: We regularly check your website for spelling mistakes to ensure that they can be corrected as soon as possible.
Off-Page SEO
New Referring Domains:
We ensure new links obtained are from websites that have not linked to you previously, as this helps to move the needle.
DoFollow Backlinks: We only build links from our outreach processes that result in DoFollow links, as these are what Google rewards you for.
Anchor Text Optimization:
We research what the wording is that is underlined and linked leading to your website, as this is incredibly important.
Guest Post/Link Insert Ratio Analysis: We make sure to strike the balance between guest posts & link inserts to result in a natural backlink profile.
Unlinked Mention Link Creation: We stay on top of online mentions of your business, and reach out to those who have mentioned you with no link.
Backlink Monitoring:
We constantly check the growing backlink profile of your website to see when new links aquired have gone live.
Lost Backlink Monitoring:
We do this to make sure that any links previously obtained are still passing valuable page authority to your website.
Broken Link Monitoring: We monitor your backlinks to ensure none become broken, & if they do, we can reach out to the relevant webmaster.
Competitor Broken Backlink Monitoring: We also monitor your competitor’s broken links, as an opportunity to have your website linked instead.
Competitor Link Intersect: We check websites that your competitors appear on, but that you do not, providing a list of backlink potentials.
Technical SEO
Consistent Broken Link Checks:
We carefully monitor your website to ensure no links (either internal or external) are displaying a ‘404’ error.
Consistent Redirect Checks: We also monitor where a redirect should have been placed, but either was not or was incorrectly implemented.
Redirect Chain Reduction:
We review your redirect chains to see where they can be reduced, resulting in fewer requests and faster loading.
Orphan Page Detection: We have methods to discover pages on your website with no internal links to them, which we can then resolve.
Schema Markup Optimization: We implement this as search engines use Schema to correctly identify and correct business entities together.
Robots.txt:
We review your website’s robot.txt file to ensure there are no errors, as search engines use this file to determine pages they can access.
Robots.txt:
We include your website’s XML sitemap in our regular crawling so that we can identify any issues if they happen to occur.
Crawl Depth Optimization: We optimize the number of required clicks required by users on your website to reach a particular post or page.
Insecure Content Resolutions: We make sure that all of your internal and external links have been built with the correct security protocol.
Mobile Optimized Content: We check the mobile functionality of your web pages as over half of all website visits are now on mobile devices.
Local SEO (if applicable)
Google My Business (GMB):
We optimize your Google My Business listing as this is the first step on your Local SEO journey to success.
Google Reviews: We implement methods to increase reviews as they are a massive part of who potential customers choose to do business with.
Local Business Citations:
We get your information listed on multiple business directories to help drive further organic customers to you.
Local Business Schema: We implement Local Business Schema to your website to help Google further connect the dots on your business.
NAP Consistency: We ensure that all of your business details are the same in all locations that they are posted on, as this is crucially important.
Linked Business Assets:
We optimize the customer journey as most customer journeys for local businesses start with a mobile search.
Geographical Landing Pages:
We implement the positive signals that Google is looking for from the various sections of your website.
Google Authenticity Signals: We help Google understand that you are a real business and are looking to serve your customer for the long term.
Optimized Contact Page: We implement the most important factors that Google is looking to discover on your website’s contact page.
Local Specific Goals: We focus on reaching your business goals, and they can differ for local businesses, such as wanting more phone calls.
Click Below to See Examples of Early Deliverables in Your SEO Campaign
The examples below were compiled for a previous client that operates a music school based in Dublin. Simply click any of the icons below to view them further. We do have permission from this client to share these documents with you, although we do ask that you don’t share them publically (but with your team is fine).
SEO Audit
We look into over 100 different elements of your website that can have an effect on SEO health and we resolve any issues identified.
SEO Keyword Research
We identify lucrative keywords that will drive more qualified traffic to your website, ensuring that your business revenue grows positivley.
SEO 12-Month Plan
We put together a detailed 12-Month plan right from the beginning so that all parties are aware of what will be focused on each month.
Lead Generation SEO Case Study
The problem that needed resolving
The client was the definition of a small fish in a big pond. They were operating in a marketplace that was extremely competitive and they needed a way to increase their enquiries that were coming from search engines so that they could reduce the amount of money that they were spending on ads to compete.
After reviewing the client’s website and the websites of who we were up against, we knew we had to be clever in our approach to achieve the best SEO results. We put together an aggressive SEO campaign that we were confident would produce the results the client desired. Spoiler alert: That’s exactly what happened.
Our Approach to Achieve Results
Long Tail Keywords
We targetted long-tail keywords for the campaign as there was incredibly fierce competition from well-known industry brands.
URL Structure Clean-Up
We implemented a new site-wide menu that allowed a reduced crawl depth in order to increase enquiries as well as conversions.
Increased Reviews
We increased reviews from previous happy customers to use as site testimonials in order to improve upon new visitor conversions.
Content: Blog posts were created aimed at a specific section of the sales funnel
H Tags: We resolved certain H tags were incorrectly set-up as a previous template
Long-Tail Keywords: Increasing visitors using precise terms for search engines
Reviews: Utilizing the previous positive reviews strategically to increase conversions
Menu Re-Structure: Helped to reduce crawl depth and the number of visitor clicks
Profitable Keyword Research: Allowing easier communication for new clients.
Competitor Backlinks: Getting linked on domains that competitor’s were linked on
Device Monitoring: Optimizing content for the devices that users viewed the site on
Successful Redirects: Implementation of redirects reduced technical SEO errors
Regular Reporting: Keeping the client informed of all the great progress being made
The Successful Results
The above graph shows a 6 month period, with blue being the current year and orange being the previous year in order to review Year-on-Year (YoY) results. Month 4 was when the hard work began to pay off as Google started to reward the website for following their search guidelines & providing positive SEO signals.
In the above screenshot, we have filtered the Google Analytics data to only show results from organic traffic and for the main objective of the campaign (more enquiries) and we can see that the number of enquiries more than doubled compared to the same period of the previous year. This was a great result to achieve.
+116%
Increase in
Organic Enquiries
Organic Enquiries
+121.37%
Increase in New
Website Users
Website Users
+ 20.26 %
Increase in Enquiry
Conversion
Investment
What is Included?
Optimized Content: We carefully research and identify the important keywords to use that will boost your On-Page SEO.
New Backlinks: These will be from authoritative websites with strong anchor text to improve upon your Off-Page SEO.
Regular Scans: We crawl your website with multiple SEO tools to quickly resolve any issues regarding Technical SEO.
Keywords Monitored: We conduct keyword research to identify the most lucrative keywords for your SEO success.
Competitors Monitored: We'll closely monitor where your top competitors are ranking for your targeted keywords.
We understand each business is unique in size, and therefore budget, so we have created separate investment options that cater to all sizes of business globally.
365 Day Timeline
Gold Leads Package
$3,995
Per Month
1 Important Topic of Optimized Content Monthly
4 New Authoritative Backlinks Acquired Monthly
50 Important & Relevant Keywords Monitored
2 Competitor Websites Closely Monitored
Monthly Website Optimization Scans
Order Lead Lift-Off Package
PLATINUM LEADS PACKAGE
$5,990
Per Month
2 Important Topics of Optimized Content Monthly
8 New Authoritative Backlinks Acquired Monthly
100 Important & Relevant Keywords Monitored
4 Competitor Websites Closely Monitored
Bi-Weekly Website Optimization Scans
Fast Track - Lead Accelerator Package
DIAMOND LEADS PACKAGE
$8,985
Per Month
3 Important Topics of Optimized Content Monthly
12 New Authoritative Backlinks Acquired Monthly
150 Important & Relevant Keywords Monitored
6 Competitor Websites Closely Monitored
Weekly Website Optimization Scans
Order Lead Skyrocket Package
90 Day Timeline
Gold Leads Package
$11,980
Per Month
4 Important Topic of Optimized Content Monthly
16 New Authoritative Backlinks Acquired Monthly
50 Important & Relevant Keywords Monitored
2 Competitor Websites Closely Monitored
Monthly Website Optimization Scans
Order Lead Lift-Off Package
PLATINUM LEADS PACKAGE
$23,960
Per Month
8 Important Topics of Optimized Content Monthly
32 New Authoritative Backlinks Acquired Monthly
100 Important & Relevant Keywords Monitored
4 Competitor Websites Closely Monitored
Bi-Weekly Website Optimization Scans
Fast Track - Lead Accelerator Package
DIAMOND LEADS PACKAGE
$8,985
Per Month
12 Important Topics of Optimized Content Monthly
48 New Authoritative Backlinks Acquired Monthly
150 Important & Relevant Keywords Monitored
6 Competitor Websites Closely Monitored
Weekly Website Optimization Scans
Order Lead Skyrocket Package
Each investment is a 30-day rolling contract. You can cancel at any time if you wish. However, as SEO takes time, we recommend a minimum of 6 months.
Want to take on all of this complicated work yourself? Here is what you will need.
Dedicated On-Page SEO Tool: You will need the 'Pro' version of 'Surfer' for 'NLP', which has an annual cost of $1,428.
Dedicated Off-Page SEO Tool: Even with the entry-level 'Lite' version of 'Ahrefs', you will occur an annual cost of $1,188.
Dedicated Technical SEO Tool: To properly crawl all URLs of your website, 'Screaming Frog' will cost you $200 annually.
Dedicated Link Outreach Tool: You'll need the 'Email Outreach' plan with 'LemList', which has a fee of $708 annually.
Dedicated Link Placement Budget: On average, links cost around $100. 4 links per month adds up to $4800 annually.
Dedicated SEO Staff Member: The average skilled SEO executive globally earns an annual salary of $49,768.46.
When added up, that comes to $58,092 annually (around €49,960). When choosing our ‘Lead Lift-Off Package’ you save you time, hassle, and just over €14,000.
What about the ‘Lead Accelerator Package’? Well, if you choose to look after your own SEO internally, you can possibly save by only paying for 1 software license, but you’ll need 2 SEO professionals, costing $107,860 (around €92,770), whereas with us you’ll end up saving almost €21,000 per year by choosing this package.
The ‘Lead Skyrocket Package’ would require you to hire 3 full-time SEO staff members, which including the software (which even if they shared the license for) would cost you around $157,629 annually (around €135,605). By letting us look after the SEO side of things for you, you also save €27,785 annually. Not too bad!
Remember that SEO is a full-time requirement. If you choose to do this work yourself, you will need somebody with extensive knowledge of all software required. The world of SEO is constantly changing, so make sure that whoever looks after your SEO religiously follows all the 172 pages of the Google’s Search Guidelines.
Our Guarantee
You will receive multiple new SEO tasks completed each month, which will be dependant on the SEO requirements of your website at the time.
We’ll create a Good SEO™ plan that you have access to and can see (at any time) what we are working on and what has been completed. We monitor the results each month, meaning we may alter the plan slightly to focus more on what we can see is moving the needle, if this is the case, you’ll be informed in your SEO report for the month of what our focus will be for the upcoming month (which is delivered to you in the first week of each month).
Most SEO agencies will blindly follow the initial plan (that in the ever-changing world of SEO, may already need updating anyway) without reviewing the data to see what is actually working to achieve results, but we believe that is wrong because we actually care about getting results for you and helping you to achieve your goals and to hit your important KPIs. When your business grows, our business grows, so it’s in our best interest to get you results.
This means that we are actively reviewing data from various platforms (Google Analytics, Google Search Console, Ahrefs, etc) to see what is working so that we can double down on it to have your website appear in even more search results, driving further organic traffic and revenue to your business.
Experience
Over 15 years of experience in the world of SEO. We don’t just talk the talk, we walk the walk, & get results.
Knowledge
The world of SEO is constantly changing. We stay updated on everything in the industry.
Results
Results for you matter to us, because it allows us to grow as others can see the results that we can achieve.
Access
You get access to our super helpful team which gives your website access to the professional tools we use.
Care
You’re not just a number to us, we build a strong relationship to understand your business needs.
Why Choose Alchemy to Help Grow Your Organic Revenue?
Results Driven: While other SEO agencies focus on getting you more traffic, we focus on traffic that wins you business.
Save You Time: We don't just advise what you should do, we will log into your website and optimize it on your behalf.
No Contracts: We don't lock you into a long commitment, because we don't need to. Our results keep clients happy.
15 Years Experience: We've been around the block a few times now, so we know what works and what doesn't work.
Passionate SEO Nerds: We genuinely enjoy working with SEO so much so that we actually enjoy Mondays mornings!
The statistics below show why SEO plays such a vital role in having your website optimized professionally in order to achieve results. All stats are from ahrefs.
99%
Never Click on a
Page #2 Result
Page #2 Result
68%
of People Start
53%
of ALL Website
Traffic is from SEO
Traffic is from SEO
52%
View Your Website
on Mobile
on Mobile
Why Now is the Perfect Time to Invest in SEO
SEO Pays Dividends: When you successfully rank on page #1 for a keyword, you acquire new visitors every month.
More Qualified Leads: Organic search results traffic is your potential clients actively searching for what you have.
Increased Conversions: Many independent studies show that traffic from SEO has a much higher conversion rate.
Increased Market Share - It is no secret that if you're on page #2 of Google, you're invisible in today's digital world.
Boost Other Marketing Efforts: SEO can provide content to share on social media and build your email subscriber list.
Let's Work Together
We pay attention to details, treat our clients
like family and deliver results.
like family and deliver results.
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